What is the Best Flooring for a Yoga Studio?

What is the Best Flooring for a Yoga Studio?

The floor of your yoga studio quite literally grounds every session your students attend. That’s why it’s so important to understand the pros and cons of the various available options and flooring materials. Beyond offering outstanding instructors and creating a solid branding strategy, choosing the right flooring for your yoga studio can make or break your business. 

Establishing a strong foundation for your yoga studio business includes an amazing yoga experience that keeps your students returning again and again. If you’re overwhelmed by all the possibilities when it comes to flooring and don’t know where to start, you’re not alone.

The coaches at the Yogapreneur Collective are experienced in helping yoga studio owners bring in real profit. This all starts with creating the best studio for your students, so our coaches can help you identify the best flooring for your yoga studio. Reach out for a free consultation for cutting-edge mentorship to jumpstart your business today.

What Makes Good Flooring for Yoga Studio?

Good flooring contributes to the overall ambiance and functionality of your yoga studio. But what does that look and feel like? Ultimately, you want to select flooring that’s aesthetically pleasing and has the following qualities:

  • Non-slip
  • Easy to clean 
  • Low maintenance
  • Sound-absorbing
  • Durable

Types of Yoga Studio Flooring

Let’s explore the pros and cons of some of the more popular flooring options for yoga studios. 

Hardwood

Hardwood flooring is a timeless choice, creating an atmosphere that’s warm and inviting while also providing top-quality functionality. It’s durable, easy to clean, and a fantastic foundation for non-slip yoga mats. That said, hardwood often requires a professional to install it and can be a pain to maintain long-term since it can warp if the temperature fluctuates too much. 

Reclaimed Wood

Using reclaimed wood for your yoga studio’s floors is a sustainable option that can create a unique rustic-chic vibe. Like hardwood, it gets top marks for durability and being cleaning-friendly. You’ll need a professional to source the materials and properly lay the flooring to install reclaimed wood floors.

Cork

Cork flooring is one of the most popular options for yoga studios that offer hot yoga classes. Cork flooring highlights include sound absorption and humidity resistance, and it’s easy on the joints. It’s also biodegradable, making it one of the most sustainable flooring materials available. 

Bamboo

Bamboo flooring is a great choice if you’re looking to do the installation yourself. It comes in easily installed click-and-lock planks and is humidity-resistant and durable for hot yoga studios. When purchasing bamboo flooring, it’s important to ensure the material has a low VOC (volatile organic compounds) so that your studio air remains toxin-free. 

Marley

Marley flooring is often seen in dance studios or theaters, but it’s also been used in yoga studios for years. Because it’s made out of PVC plastic or durable vinyl, it’s not the most sustainable option. That said, Marley flooring is easy to install, affordable, and available in multiple thickness levels, so it can be a solid option for your yoga studio. 

Engineered Wood

Engineered wood is a mix of hardwood and laminate materials that can be an excellent choice for your yoga studio. It’s a good investment because it’s aesthetically pleasing, shock-absorbing, and moisture-resistant. Beyond those attributes, engineered wood will also last you years and has a fantastic resale value. 

Linoleum

Linoleum flooring is made of several different materials, including linseed oil, cork dust, and pine resin, and is a great option if you’re working with a tight budget. Additionally, linoleum is a breeze to install and comes in various colors, so you can customize it to fit your studio’s vibe. The only drawback to linoleum is that it can peel and lead to maintenance issues over time. 

Rubber

While it’s not the most attractive option, rubber flooring is far and away one of the most hygienic materials you can use for your yoga studio. Cleanliness has been especially important since the onset of the pandemic, and easy-to-clean rubber flooring will act as an extra layer of protection. Additionally, it’s moisture-resistant and has built-in cushioning that makes it firm yet comfortable. 

Eucalyptus

Eucalyptus flooring is a great option to consider if you’re looking for an extremely durable material that will last you a long time. These floors are made by compressing strips of eucalyptus using heat to form a single plank. Eucalyptus flooring is stronger than hardwood and needs minimal maintenance, which makes it an excellent choice for your yoga studio. 

Laminate

Laminate flooring is some of the most affordable materials on the market when you’re just starting out, and it’s easy to install. That said, it may not be as durable and doesn’t provide much cushion, so it can be uncomfortable when practicing yoga unless you provide additional materials to make students feel more at ease.

Vinyl

Vinyl consists of anti-slip foam tiles that provide safe, firm flooring. These tiles are popular in yoga studios because they last a long time and can be easily installed without the help of a professional. Because they’re climate stable, they won’t warp or expand if you use them for hot yoga or varying temperatures.

Factors to Consider When Choosing Yoga Studio Flooring

Now that you know some of the available flooring options, consider the following factors before you make your final selection. 

Determine Your Budget

Identifying your budget before looking at floor samples is key to establishing a successful studio. You don’t want to fall in love with the flooring you can’t afford, but you still want to ensure you’re getting a quality product. Once your budget is nailed down, focus on how the flooring will be installed before purchasing the necessary materials.

Assess the Existing Floor and Subfloor

Whether you’ve just bought a new studio or you want to upgrade your current flooring, you must assess if there’s any unevenness or damage. Uneven flooring means that you have to account for the cost of new subflooring along with the price of labor and additional materials. If there’s extensive damage to your floors, you’ll also have to make repairs before laying new flooring.

Decide Who Will Install the Flooring

Will this be a DIY project, or will you need to hire a professional to install your new flooring? Both options have pros and cons. DIYing your floors can be more cost-effective, but a professional can save time and ensure quality. Remember to do your research before taking on a project independently. 

How Long Do You Plan to Operate in This Specific Space?

Understanding your short and long-term business goals will help you make the best decision regarding the right flooring materials for your yoga studio. If your current space is a starter studio, you can consider less durable and more affordable materials. If you plan to be in your studio for decades, you’ll want to invest in flooring that will stand the test of time.

Determine Maintenance Requirements For Each Flooring Type

When you know how much you can spend, projected labor costs, and how long you plan to stay in your current space, you’ll want to get a sense of how much maintenance each type of flooring will require. Higher maintenance flooring can be okay if you’re not planning on staying for a long time in your current studio, whereas lower maintenance options could be better long term. 

What Yoga Will You Be Teaching?

The kind of yoga classes you’ll be offering will help you narrow down your flooring options. If, for example, you’re primarily a hot yoga studio, you’ll want to choose durable and water-resistant flooring. If you provide multiple kinds of classes, shoot for more versatile material. 

Schedule a Free Strategy Session With Yoga Business Coach Josh Biro

There are so many aspects to running a successful yoga business that can leave your head spinning. But you don’t have to go it alone, and investing in an experienced mentor like Josh Biro can kickstart your yoga studio to the next level.

Schedule a free strategy session with a coach at the Yogapreneur Collective today and let our expertise guide you as you make the best choices for your business, from flooring to sales and staffing.  

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What is a Yoga Business Coach & What Do They Do?

What is a Yoga Business Coach & What Do They Do?

Every yoga business has 4 elements: Breath, body, spirit, and mind. 

This is the foundation of what we call the Yogapreneur Method, which is how all of our yoga business coaches help our Yogapreneur Collective clients:

  • Breath = Money and sales
  • Body = Team and organizational structure 
  • Spirit = The community, students, and classes themselves
  • Mind = The business owner

Using this foundation of the Yogapreneur Business Method, our coaches are able to look at our clients’ businesses holistically. We see each business as the parts that go into making the business, not just the final product. 

What is a Yoga Business Coach?

So what is a Yoga Business Coach? I’ll start with what a business coach is not.

And that’s a consultant. They’re not going to simply advise you, and let you go on your merry way. A Business Coach is also not going to do all the hard work for you. 

Instead, they’re going to work alongside you. 

Think of your Yoga Business Coach as a team member that’s ready to give you advice and mentor you as you take action on that advice. Perhaps most importantly, their advice is from a place of expertise as our Yoga Business Coaches are all seasoned & successful yoga business owners

A Yoga Business Coach is someone that’s on your side, and rooting for you every step of the way. They’re coaching you through the hard times and celebrating your wins with you. A cheerleader and coach all in one – it’s the first step towards an ideal team!

At the end of the day, a Yoga Business Coach helps you see your business holistically and challenges you to take things to the next level. 

They’ll work with you to create a clear vision for the future. After all, if you don’t know where you’re headed, how will you ever get there? 

They’ll make sure that the goals that you’ve set for your business align perfectly with your personal goals, and help you adjust them if need be. 

And, if your goal is to NOT run your yoga business – whether you want to sell it, retire, or have someone else run it for you – they’ll help you set and accomplish goals for you to offload your business as well! 

Our yoga business coaches have helped hundreds of studio owners all over the world to delegate, eliminate, and automate tasks so that they can step away confidently. Our team has also helped individuals set up their studios as a sellable asset – allowing owners to leave the industry if they desire. 

Regardless of your goals, a Yoga Business Coach can help you achieve them by offering guidance, advice, challenge, and correction. 

Why do you need a Yoga Business Coach? 

Now that you know what a Yoga Business Coach is, you’re probably wondering if you need one. 

Perhaps you’re already doing well and wonder if you really need a coach. 

Or, perhaps you’re not doing so hot, and wonder if you can spare the expense. 

As much as we like to think we know it all, that’s not always the case. 

Having someone on your team that has been through it all before can be an invaluable asset. A Yoga Business Coach has seen what makes yoga businesses succeed and what makes them fail, so they’ll be able to steer you safely in the right direction. 

  • Your Yoga Business Coach will help you to find the resources you need to take your business to the next level. Our team has the most complete yoga business library of templates and tools, and our coaches are constantly sharing advice between them. With this background, they’re able to make suggestions that can benefit your business now and years down the road. 
  • They’ll act as a sounding board for your own ideas, filtering out the ideas they think won’t work and pushing you to implement the ones they know will make your business a success. Your Yoga Business Coach will be absolutely dedicated to your business, spending their time ensuring that every move is in your business’s best interest. 
  • A Yoga Business Coach will get to know the ins and outs of your operation until they know it almost better than you do. With this kind of understanding, they’ll really GET what you and your business are all about. That way, they can look at the bigger picture and see where your business is headed – and that my friend, is in the direction of SUCCESS. 

You need someone who is in your corner, giving you advice and helping you boost your bottom line. 

How does a Yoga Business Coach benefit you? 

There are several ways your Yoga Business Coach will benefit you. Some of our favorite ways include:

  • They will hold you accountable – if you say you’re going to get something done, you can bet they’ll be checking up on you. This will end up making you more productive as well.
  • It’s like a buddy system. For everything you say you’re going to do, they’ll be one step ahead of you, ready to advise on what’s next and help you stick to your plan. This joint effort to make improvements to your business will go a long way. Remember it’s all the small steps that count! 
  • They’re a sounding board. When something gets botched up, your team isn’t pulling their weight, you fought with the taxman, or the bank refused your loan, you have someone to vent to. They’re not only an ear to listen, but they’ll more than likely be able to provide a logical solution – and lay out the steps needed to get to that solution. 
  • They’re several steps ahead – When you’re all out of ideas, you’ve made the changes you’ve been wanting to make and you don’t know what else you can work on – they’ll make suggestions as to what can be improved next. After all, the moment you stop moving forward is the moment you start heading backward. 

Your Yoga Business Coach is a friend, a mentor, and an accountability partner. They are the best possible person you can have on your team.

Your Yoga Business Coach knows exactly how to bring your business new clients, increase your bottom line and make you a more profitable organization, all while keeping your yogic values at the forefront of every business decision.

Ready for your Yoga Business Coach? 

A Yoga Business Coach is the most invaluable asset you’ll ever add to your business.  

Our team of Yoga Business Coaches have dozens of years of experience between them, and we do our best to match our clients to the coach that has the most experience with businesses like theirs. 

If you’re ready to add a Yoga Business Coach to your team, join the Yogapreneur Collective for free and connect with the YC Team!

Yoga Interview Questions for Hiring Yoga Instructors

Establishing an enthusiastic team of yoga instructors is a key part of growing your studio that’s often overlooked. Yoga teachers are, after all, providing the service that is your business. Your instructors are the first point of contact for your students and the reason why they continue coming to your studio. 

Hiring the right people to represent your brand means asking the right questions during the interview process. In this article, we’ll explore different ways to approach potential employees so that you get the information you need to make the best possible choice for your business. 

Feeling out of your depth and want some mentorship? Schedule a free consultation with experienced yoga business coach Josh Biro. He’ll help you outline your business values and identify the kind of person you want to hire. 

Yoga Experience and Qualification Questions

Years of experience don’t always correlate with the quality of instruction, but they can be good metrics to consider when hiring someone new. The following questions will help you get a better picture of their commitment to the field and the breadth of their experience. 

How long have you been practicing yoga?

Understanding a candidate’s dedication to yoga as a practice outside of a profession can give you a sense of how their enthusiasm will translate for students. You want to hire someone who can meet each client where they are, from those who are new to the mat to seasoned yogis. 

How long have you been a yoga instructor, and what’s your teaching philosophy?

Practicing and teaching are two distinct experiences that require different skills. Just because you’ve been doing yoga every morning for 15 years doesn’t mean you’re prepared to create a safe space for others, understand the sacred history of yoga, or know the proper form.

Learning about their teaching philosophy will also reveal how they interact with and support students. How do they approach hands-on adjustments? Do they ask for consent before adjusting a student? Or, if they provide verbal adjustments, what does that sound like? 

What kind of yoga do you teach and why?

When you’re building your team, you want to ensure that you’re meeting the needs of your students. Maybe that means you want to hire someone with experience in several different areas, or you’re looking for the hot yoga instructor for your studio. Either way, it’s important to know what they’re capable of and drawn to when you’re creating a class schedule.

Where did you get your yoga certification?

While certification isn’t a legal requirement to teach yoga, many studios want to see at least 200 hours of training when hiring new employees. Different schools have different teaching philosophies, so understanding your potential hire’s foundational knowledge can help you make an informed decision about whether or not to bring them on board. 

Hypothetical Questions

Observing your candidate’s teaching in real-time is a fantastic way to experience their teaching style and skills. However, when that’s not possible, hypothetical questions can be a great way to gain insight into their approach to yoga instruction. 

What does a typical 60-minute class look like for you?

Creating an intentional flow is an integral part of a successful yoga class. By asking this question, you’ll learn their strategy for organization, what they consider before finalizing a class plan, and the style they gravitate toward. 

How do you maintain relationships with students?

Relationship building is a key skill you need to look for when hiring new employees. Their ability to create an experience that keeps students engaged with your studio and brand is essential to your growth. Asking this question can also reveal how their values align with your studio and if they’ll integrate seamlessly into the work culture you’re creating. 

Can you describe an instance when you helped a student overcome a challenge?

Teaching isn’t always straightforward where you demonstrate a pose and your students replicate it perfectly. Perfection is an illusion, anyway. You want to hire someone who can meet students where they are and provide clear, compassionate adjustments. If a potential hire can’t answer this question, they may not be the right fit for your studio. 

How would you respond to a student who was disrupting class?

While the practice of yoga is often grounded in peace, knowing how to navigate conflict is a necessary skill to have as an instructor. Hire someone who can maintain a calm atmosphere and address conflict directly.

Questions Related to Your Yoga Studio

Finding an experienced yoga instructor with sound foundational knowledge is one thing, but ensuring that they align with your studio’s values and culture is another. Both are important for establishing a team full of outstanding, loyal, and enthusiastic employees. These questions will give you an idea of whether or not a potential hire is the right one for your business. 

Why do you want to work for our studio?

How the candidate answers this question lets you know if they did their research and are familiar with what your studio offers. Additionally, if several candidates respond with similar answers that feel like significant departures from your brand, that’s helpful information you can use to reevaluate your marketing strategy.

What is your ideal teaching schedule?

You need to know someone’s availability to draft a comprehensive schedule of classes to offer your customers. Hire a candidate who’s schedule fits the needs of your studio. Maybe you only need a hot yoga instructor three times a week, or you’re looking for a Vinyasa instructor Monday through Friday. 

What are your salary expectations?

You want to ensure that you’re paying everyone fairly and accounting for your other business expenses when hiring new people. Being upfront about your budget and asking each candidate what they expect to receive as payment builds trust and creates a culture of transparency.

Personal Questions

You’re hiring a whole person, not just a yoga instructor – getting to know who they are, what inspires them, and how they see themselves can be powerful indicators of whether or not they’ll be the right employee for your studio. 

What are your passions outside of yoga?

Are they into rock climbing? Not only does this question help you understand what motivates them, but it also gives you a sense of the other activities they participate in and how they might be opportunities to recruit new students. Maybe a post-bouldering flow is just what their climbing group needs. 

What do you see as one of your greatest strengths?

You want to be able to sing the praises of each employee you hire. Asking each candidate what their strengths are can help you assess their confidence and understand how they’ll fill in gaps or bolster the skills of your other instructors. 

What’s a goal or opportunity for growth you’re working toward?

Self-reflection and mindfulness are often major parts of yoga. We’re all continuously evolving, and knowing what we can work on only clarifies our path toward growth. Self-awareness is a quality you want in a yoga instructor because fostering a growth mindset is a powerful teaching skill.

What Comes After the Interview?

How you communicate with potential employees after an interview is vital to the success of your branding strategy. 

Let’s say you market yourself as a student-first studio that approaches each class from a place of empathy and kindness. If you then turn around and ghost people you’ve interviewed, failing to follow up or disrespecting their time and energy, that’s not a good look.

Take these steps to ensure that you have a system in place after the interview:

  • Send an email to the prospective candidate thanking them for their time and communicating when they can expect to hear back from you about their interview.
    • Include an opportunity to fill out a survey about how the interview process went and leave feedback in that email.
  • Once you’ve made your decision, send either a personal rejection or a congratulatory email letting them know that they’ve got the job and can expect a contract.
  • Send out the contract for either physical or digital signature. 

You want everyone to walk away from interacting with your studio feeling valued, whether they’ve been rejected or moved forward in the process.

Schedule a Free Strategy Session With Josh Biro Today

If you’re overwhelmed about scaling your business and hiring the right people, talking to an expert in the yoga studio niche can put your mind at ease. 

Josh Biro founded the Yogapreneur Collective with the express purpose of helping yoga studios thrive by generating leads, boosting sales, creating user-friendly systems, and building amazing teams. 

Schedule your free strategy session today and watch your business soar. 

Intro Offers for Yoga Studios | Hook Clients from Day 1!

Intro Offers for Yoga Studios | Hook Clients from Day 1!

Intro offers are the gold standard for yoga studios! Ideally, they provide the BEST value for your clients enticing them to give your studio a try. But if you’ve had the same sales strategy for a couple of years and it seems to be working, why should you change things up? 

Is it better to keep your offer the same or change things up a little? These are all incredibly hard decisions to make, especially when your business’ profitability is at stake. In this post, you’ll learn how to figure out whether or not your intro offer is working and what needs to change if it’s not. 

Best practices for yoga studio intro offers

Your intro offer should sell itself! It should be a no-brainer, offering far more value for money than any of your other offers. If it’s not selling itself and you are still getting a lot of drop-ins, then it’s important to figure out why so you can optimize your intro offer further. 

You should also know what you are optimizing this offer for. Knowing what you are trying to achieve with your intro offer is a big part of making it successful. These are a couple of goals that your intro offer could solve: 

  • Increase intro sales rate
  • Increase intro conversion rate
  • Increase value of intro sales
  • Market differentiation
  • Create a different type of intro experience

Audit your current intro offer

In order to audit how your current intro offer is performing, there are a couple of key metrics that you need to take into consideration. You’ll need to know: 

  • Intro purchase rate – your goal should be around 70% (slightly less if you are providing a direct-to-membership offer)
  • Total intros purchased
  • Intro conversion rate – On average it takes 5 sales contact points to make a sale. Intro conversion rates generally average 20 – 25% but your goal should be at least 30%.
  • The average number of classes taken on the intro
  • Primary drop-off point during the intro – most clients quit after 3 classes and before day 15.
  • Retail purchases during the intro – When clients spend $50 or more on retail during an intro they’re 60% more likely to join a membership. 
  • Average LTV of intro clients – If clients take 13 classes or more they are 80% more likely to be retained.

These are metrics you should look at twice a year, if not quarterly to closely monitor how your intro offer is performing throughout the year. 

Intro offers for yoga studios

Yoga studio intro offers come in all different shapes and sizes. But if your intro offer is not yielding the results you hoped for after auditing the metrics, it’s time to change your game plan. Here are a couple of the standard intro offers that could work for your business. 

  1. Standard intro
  • 30 days of unlimited access to your yoga studio
  • Cost = 2x single classes

These should be easy to sell and allow for plenty of follow-up time. It also helps to create a regular practice, and getting your clients into the habit of practicing more often is half the battle won. This does require an upsell to membership and an elaborate sales funnel so it is ideal for new studios or studios that are still developing their sales team. 

  1. Standard short intro 
  • 1 – 2 weeks of membership
  • Cost = 2x single classes

This speeds up the sales timeline by making the offer short in length and appeals to clients who are making their purchase in the romance phase. These offers would be completely dissociated from monthly pricing so they might be a harder sell. They often require more aggressive contact frequency in order to hook the client. 

The standard short intro would work for studios that already have a proven sales process and are trying to increase their intro conversions, or for studios that seem to be losing their clients early on in the sales process. 

  1. Standard long intro
  • 60 – 90 days of unlimited access to the yoga studio
  • Cost = 50 – 100% of the membership price

This longer intro allows for plenty of nurture time and increases the number of classes attended quite significantly. It provides the opportunity to make other sales to the client, and for them to refer other potential clients to the studio. This is often an easy sell as it gives the client great value for money. 

This is ideal for studios that are trying to increase the average purchase value of intro clients (which is generally higher volume studios). It also works for studios with long average practice retention and studios that offer many different types of classes. Bear in mind that this will require a higher volume of content for marketing and nurture. But the pay-off is that you can sell clients directly to membership far more easily once their intro has come to an end. 

  1. Limited intro
  • 3 – 5 classes in X amount of time
  • Cost = 2x single classes

The limited intro allows you to have intermittent contact points and allows for an almost immediate upsell. However, it could be incongruent with the membership offer and may seem less valuable in the marketplace. It also restricts practice and promotes a less frequent practice. 

This offer works best for limited-capacity studios that want a highly controlled sales funnel. It also tends to be ideal for studios with a great sales team and a limited-practice goal membership. If your sales team still needs some practice, it may be time to train your team to sell in order to land more membership clients. 

You can also have two types of intro offers running at the same time, which can provide you with more insight into which one will perform best. Just remember that it is better to do one flawlessly than run two half-heartedly.

  1. Direct to membership
  • Primary membership with 50% off the 1st month

This increases your conversion rate and means that a client has to actually opt out in order to leave the membership. This takes the pressure off your teams, leaving them with fewer sales to do further down the line. It is often harder to sell this intro upfront (especially online) but tends to retain clients longer than other intros. 

This is a good option for studios looking to improve their intro conversion rate and those looking to differentiate themselves in the market. It also creates a stronger action message that many students are inclined to follow. 

Final thoughts on intro offerings that convert

Intro offerings act as an introduction to your studio for many newbies wanting to test the waters. So you want to ensure that your new yogis are having a curated experience during their intro period. This will encourage them to purchase a membership later down the line. 

While there are many different types of intro offers that you can try, it’s important to make sure you are implementing an intro offer that works for your kind of studio. That’s why auditing your intro offer is so important off the bat. 

Are you ready to turn introductory students into full-time members? Work some of these tactics into your intro offer to make the most of every sales opportunity. 

Still have questions about which Intro is best for your studio? Connect with us in the Yogapreneur Collective, free!

Simple Ways to Improve Google Ads For Your Yoga Business | Advice with ROI

Simple Ways to Improve Google Ads For Your Yoga Business | Advice with ROI

Google ads are much more than just your “Google my Business” profile. It’s a way to send highly targeted ads to people searching specifically for your yoga studio! Instead of advertising to everyone and hoping to convince a handful of people to try yoga, you can find people that are already on the hunt for exactly what you have to offer. 

Understanding the basic mechanics of setting up Google ads will give you the knowledge and confidence to create effective Google ads that get REAL RESULTS!

Google Adwords Express VS Google Adwords Expert

When you first sign up for a Google Adwords account, Google will try to push you to opt for an express account. But Google Adwords Express lacks the ability to customize your ads and targeting exactly to your liking, so it’s best to opt for a Google Adwords Expert account. 

Who should you target in your Google ads?

Before creating your Google ad, you need to know who you are targeting. There are a couple of ways you can target your ads: 

Search network, display network, and YouTube – A certain set of words or phrases targeted with banner ads and YouTube ads. 

Geographical area by radius or city borders – You can target people in a specific location by setting up pins near your yoga studio. This will depend on the size of your city/town and how many yoga studios have an offering in that area. Generally aim for a radius of around 6 – 8 miles. 

Target a demographic – Target people based on age, gender, interests, hobbies, etc. 

Exclude locations – Exclude locations such as India and Pakistan as there are lots of SEO companies in those areas that might skew your Google ads data as well as cost you money with no ROI. This should always be done as an added measure. 

Bidding methods for Google ads

While you can choose between conversions, conversion value, clicks, and impression share, the easiest option is to go for clicks. Although you can do any of the above, using any conversion metric means you have to set up conversion tracking plus it can get expensive. 

Using impressions means you will be paying each time your ad is shown, not each time someone clicks through to your site so this method also tends to get expensive quickly. 

Keyword targeting for Google ads

There are a couple of ways you can go about targeting keywords

  • Broad match – this means that anyone typing in a keyword that is related to your keyword will see your ad. This is not an ideal way to target your keywords as it can mean that there are a lot of irrelevant searches that come across your ad. 
  • Phrase match – this means that anyone using the phrase you added as your keyword, in combination with other words, is going to see your ad. This is often a good option, but it does mean you will need to optimize your campaign further down the line. You will be able to see all the searches that have returned your ad, and you can then disclude any searches that have the wrong searcher intent
  • Exact match – exact match keywords will only display your ad when someone types in the exact keyword you have chosen. While this is a safe bet and means you won’t be wasting any money, it also means you miss out on some good opportunities. Despite that, it is a great option for those on a budget and those not wanting to waste any of their campaign spend. That being said, it does mean that you won’t have as much data to work with further down the line. If you are new to Google ads, this is often the best option to start off with.

How to find the best keywords for your targeting

It can be a little tricky to think of keywords related to your business if you haven’t got a background in marketing. In your Google Adwords account, you can go to Keyword Planner and put a prominent yoga studio website into the search bar to see what keywords they are ranking for. You can then choose the ones most relevant for your studio and adapt them for your location and relevancy. 

You will also be able to see how often people are searching those terms in your area, which will give you a better idea of how much you will be spending on your campaign when you use those keywords. 

Adding negative keywords

When using phrase match or broad match keywords, you will need to add negative keywords to ensure that Google is not showing your ads to people with the wrong searcher intent. An example of that would be keywords such as: 

  • Naked yoga (‘naked’ would be a good negative keyword if it’s not something that you offer). 
  • Yoga teacher training (‘teacher training’ would be a good negative keyword if it’s not something that you offer). 

If you want to avoid having to add negative keywords, then it’s best to set up your campaign with exact match keywords to avoid this hassle. 

Best practices for landing pages

When someone clicks on your Google ad, it will take them to a landing page. This page needs to have one goal and one goal only – to convert the click into a client. Your page needs to be fast loading so that the user doesn’t bounce from the page because it is taking too long to load. 

The page also needs to be optimized with major keywords. This is because it will gain authority for those particular keywords while your Google Adwords campaign is running, and ideally rank organically for those keywords later down the line. 

Your landing page needs to have a compelling offer. If you are unsure what should be included on this page, it’s best to hire an experienced copywriter to do this for you. The page should include your offer along with a web form and contact details so that the client can book a session with you if they are really interested. 

It’s also a good idea to add testimonials and reviews to the landing page to act as social proof. When people see that other people have enjoyed practicing at your studio, they are much more likely to bite the bullet and make a booking with you. 

Monitor your Google ads campaigns

To monitor your Google ads campaign effectively, you need to connect the campaign to Google Analytics. You should also set up goals to track whether or not your PPC is actually getting conversions. These are the things you should be setting up as goals: 

  • eCommerce goals for Mindbody
  • Web-form submissions
  • Email/phone link clicks

You should check back in with your campaigns at least twice a month and optimize them accordingly. This will ensure no budget is wasted during the trial run of your ad campaigns. 

Setting up Google ads for your yoga studio

Setting up Google ads for your yoga studio is a great way to advertise to users already looking for the service that you have to offer. Google offers a very targeted way to find people already searching for yoga in your area, and it’s time that you leverage this service to your advantage. 

Are you ready to bring in more revenue for your yoga studio? Using Google ads is one of the most cost-effective ways to do just that. For more tips on how to increase the profitability of your yoga studio and get students in your doors, join the Yogapreneur Collective!

How to Market Your Yoga Studio with These 6 Ideas

How to Market Your Yoga Studio with These 6 Ideas

Marketing and advertising your yoga studio can be overwhelming if you don’t understand where to start. With so many options and ways to post and spread the word about your studio, it can be hard to choose the right avenue. Maybe you’re trying to pursue them all, yet nothing is filling your classes, or maybe you don’t understand how to begin with any of the marketing options available to you.

In this article, we will be looking at some ideas that you can use when marketing and advertising your yoga studio, including both digital and traditional ways that can get new clients into your classes. 

If you want to skip all the hassle of learning marketing yourself, contact professional yoga business coach Josh Biro today. He has experience and expertise in helping yoga studios maximize their marketing for more profit and peace of mind.

Why Marketing Matters For a Yoga Studio

Marketing is an important access point for potential students to learn about your business. Whether you are using traditional forms or newer digital media, marketing educates people on what your business has to offer. Building that awareness is important for service businesses, such as yoga studios, and different types of marketing can help with that.

If you try to grow your yoga studio without marketing, you’ll lose a significant amount of potential students. If you are mainly relying on word of mouth to attract clients, you are putting a lot of stake in the assumption that current students are talking about your classes outside of the studio. This assumption can be unreliable and will realistically only grow your business so much.

By marketing your brand, you are putting yourself in front of potential clients and growing that connection all the way to conversion. There is no longer placing all hope in growth on the possibility that someone talks about your studio. You’re spreading the word to the right people in a very tangible and trackable way.

Below we’ll outline the six best marketing practices to grow your yoga studio so you can have enough students to keep your doors open.

  1. Build a Brand Presence on Social Media

Social media is a huge opportunity for spreading the word about your business. With platforms such as YouTube, TikTok, and Instagram, you can release announcements about class updates and new editions to your schedules and connect with your existing customers.

This presence online can attract new clientele. Social media algorithms are centered around spreading information and posts to new people they think would enjoy your content. 

Let’s break down how this happens. You post about a class you offer and your current student likes it. Then, one of their friends sees it on their feed because they’re connected to your student. This type of chain reaction can help you convert viewers into clients.

Using hashtags also creates opportunities to show up in “discover feeds.” Discovery feeds show content based on topics—it’s a way to categorize your content. Hashtags like #yoga or #nycyoga can help algorithms understand that the post is about yoga and can push your post to new accounts who are actively looking through this hashtag feed. This is great for connecting with potential students.

Reviews are also a powerful way to get your studio discovered and convince potential students that your classes are worth attending. On many social media platforms, you can post comments or reviews. Those are very likely to be read by someone searching for a yoga studio to go to. Having a presence that allows people to leave recommendations, thoughts, and reviews can be very beneficial to your growing business.

Having a presence on social media can not only help promote your studio but also help uphold your brand image. Keeping your social media in line with what you wish your image to be, whether it’s fun, relaxing, or something else, can help send that message to the right people and turn them into clients.

Ideal Social Media Platforms for Yoga Studios

Every social media platform is different, whether it’s how their algorithms show content or what content performs best on each one. When it comes to yoga businesses, there are a few that you should focus on to try and advertise your available services.

Instagram and Facebook are great platforms for sharing things with your existing followers. These two platforms have post feeds, which are the first thing you see when you open the app or website. They focus on showing content from your friend circles and accounts you follow. This means that if you post an announcement about a promotion or change in your studio, your followers, who are likely regular visitors to your profile, are going to be the majority of those who see the post.

Facebook and YouTube are great platforms to post demos and classes on. These can work like shortened versions of what the class would look like and what the potential students can expect if they sign up.

Facebook is also great with events. If you have a special class happening once a year or a promotion such as yoga with your dog, you can announce it and have users RSVP. Not only can this help you keep track of attendance, but it will also be promoted to attendee’s friends, showing that someone they follow is attending something in the community.

TikTok is a bit tricky to figure out algorithmically, as it isn’t as straightforward with followers and showing content. TikTok’s “For You Page” focuses on discovery with new viewers over relationships with existing followers, which is different from the previously mentioned social media platforms. Although there is a “following” tab available, which displays content only from people you follow, it isn’t the focal point of the platform’s feed.

However, if you wish to be a little lighthearted and fun with your social media, like following trends and sharing quick informational videos, TikTok can help you gain traction fast. This can be great to get in front of new people and get your brand name out. Depending on the services your yoga business offers, this can be taken advantage of. This may work best for online stores, not physical aspects, as you may not go “viral” in your local area. Instagram Reels are a similar style in format. However, the numbers of likes and interactions are not comparable to TikTok.

Yoga Studio Social Media Posts

There are many different forms of content you can post on your social media. 

On Instagram, you can post long-term and short-term content. Long-term content includes pictures and videos that will show up on your follower’s feeds. These can also show up in the discover tab, especially for people who enjoy yoga content. In your caption, use relevant hashtags to help push your post to non-followers.

If you want to promote something like an event, or a flash deal, Instagram and Facebook have stories that stay up on your profile for 24 hours. This will show up in a separate section of the feed for your followers to view. These can also be used for polls or other interactive aspects.

Facebook is mainly good for wordy posts. However, posting videos and pictures are also possible on the platform. Mixing the two together, like having a picture of the class and announcing a new time availability, is good for catching the eye of a Facebook feed scroller.

On Facebook, likes can help promote your posts to friends of the people who placed a like. Facebook also offers the option to create events that people can RSVP to, as mentioned before. 

Videos on YouTube, which can also be cross-posted on Facebook, can help promote classes or new changes at your yoga studio. Introducing new staff can also be a good video idea when using these platforms for promotion.

  1. Make an Appealing and User-Friendly Website

Confusing websites deter users from engaging with them. If your website is hard to navigate and users are having trouble finding information for your location, contact pages, or class information, they will probably leave the site and look for another.

By using appealing colors and user-friendly menus, you are more likely to retain visitors and convert them into clients.

  1. Grow Organic Traffic to Your Website with SEO

Organic traffic comes from people going to your website without the help of sponsored or paid pushes. Search engine optimization, commonly known as SEO, is a marketing tactic that focuses on ranking your website pages in Google search results. This allows you to be seen in searches related to your business, leading to more clicks and conversions. 

SEO uses a few different strategies to help your business grow. Keywords on the pages, what pages you have, and monitoring Google’s indexing are all part of getting your pages to rank in the results.

Website Pages

Your website should include pages like the home page, a contact us page, and services offered page. Apart from pages that include basic information about your business, there are many ways you can share information about your business, all while taking advantage of Google’s search algorithm.

Service Pages for Specific Classes

If your studio offers multiple types of yoga classes, it would be ideal to build out special pages for each one.

If someone is interested in taking a specialized class, such as hot yoga, they are probably looking up where to take that specific class near them. For example, if someone was living in New York City, they might search for something like hot yoga NYC.

By having a page available that is optimized around the class, your yoga studio website will be shown to people who are looking for that specific class. Having pages like this for every class ensures you’re showing up in front of the right people, people who want exactly what you offer. By doing this for every class, you maximize the opportunity to gain new students and grow your studio.

Product Pages for Yoga Products

Much like service pages, having product pages can be beneficial in similar ways. If you sell items such as yoga mats, water bottles, or similar yoga essentials, having built-out pages for them can increase your chances of being found by someone searching for those products.

Location Pages for Specific Locations

Yoga studios are very local businesses as people need to go in person regularly to take the classes. Location pages are pages optimized around a single town, city, or county, helping you show up for more specific searches. These pages highlight that the studio is either located in the optimized location or is accessible from that location. Having a page on your site dedicated to a city will help it show up for searches like “yoga studio near me” and “yoga studio (location).” 

However, since this is a very localized industry, you must be aware of where the locations are in relation to your studio. In different areas, like rural communities, an hour commute may be regular. However, if you’re living in an urban community, that would be much too far to consider. 

Understanding the area your yoga studio is located will impact how far out you can go with your location pages. For example, someone living in Manhattan will not be traveling upstate to go to a class, especially since they may not have a car. However, someone three towns away from a studio in Kansas may travel a few tens of miles with no problems. By understanding your local audience, you can correctly pick which locations you want to build out pages for and get in front of people who are the most likely to actually attend a class.

Internal Linking

Internal linking is an easy-to-implement SEO tool that you can use throughout your entire website. There are many benefits to doing so. However, before we get into the benefits, it’s important to ensure you know what this tool is. Internal linking is when you take the link from one of your pages or blog posts and insert it into other pages throughout your own website. 

This is important for helping your pages rank because Google uses these links when it crawls your website. This crawl must take place before Google shows you on its search engine.

Googlebot uses these internal links to find and discover other pages on your website. If there is a page without any internal links leading to it, it may be undiscovered by Google and not indexed. Unindexed pages, or “orphan pages,” are not shown by Google searches at all.

Google also uses these links to better understand what your page is about. If you have a hot yoga class and a page dedicated to it, you should use the anchor text, or the text you choose to hyperlink, related to the class. Using an anchor text like “hot yoga class,” Google will understand that the page should be about hot yoga.

This whole process also allows better keyword listing on Google’s end, making your page rankings in searches more accurate.

Link Building

Backlinks are just another way Google determines if a website is trustworthy and authoritative enough to warrant showing it in results.

If Google crawls a page that other trustworthy sites are linking to, it recognizes those as recommendations. If other sites trust you and your information, then Google will determine that your content must be valuable and show it higher in search results. This can be beneficial in the long run, as a higher rating from Google can help you be seen by more searchers.

Guest Posts

On many blogs around the web, it is common to find posts written by people who do not own or run the blog. We call those types of posts “guest posts,” meaning a guest has written them. There are many ways these types of posts can help your website and clientele grow.

There are a plethora of blogs on the internet that allow guest posts to be submitted and posted, giving you the opportunity to advertise yourself and link your blog inside the post. As mentioned above, by placing links on other websites that point back to your pages, Google will understand this as a type of recommendation and show your pages higher in search.

Guest posts also give you the opportunity to control the content your pages get mentioned in as well, allowing you to quality control your backlinks. It’s important to understand that not every website can offer you a good backlink. Before you reach out to a blog or allow a guest post on your website, look into the blog’s domain rating and other ratings to ensure it’s a trusted source. If it isn’t, Google may not count the link as a reputable backlink to your site, and it won’t benefit your standing or ratings with Google’s systems.

Broken Link Building

Sometimes, when a blog on a site links to another blog, it may end up leading to a 404 error if the linked page gets removed or deleted. In these cases, it is a great opportunity to reach out to the site and “fix” their broken link by offering a substitute from your own blog. This benefits both your blog, as you get a backlink, and the blog that had the 404 error linked.

Broken links, also known as 404s, can hurt a website’s reputation with Google. If Google notices that people are clicking out of a page fast after opening it, as many people do when clicking on a broken link, it will recognize that page as unreliable. These unreliable pages can reflect on the site as a whole, making them bad for your search ranks. Removing these broken links and replacing them with working ones is important to avoid this from happening, which is why when you reach out to websites to fix their broken links, they are often very eager and willing.

  1. Get Instant Leads with PPC

Using ads that are pay-per-click, or PPC, can help spread the word about your studio and track leads that are converting into clients. Much like the name suggests, these types of ads are only paid for if the viewer clicks on them. So, if your ad is shown to 20 people, but no one clicks it, you do not have to pay for anything. 

With PPC, you have a few options between where your ads show up, such as Facebook ads or Google ads. These ads can be tailored to show up for specific keyword searches or for a specific demographic that you can control. 

If you are using Google Ads, these ads show up at the top of the page. This placement can attract more people to click through and look into your yoga business. It can also be designed to have multiple links inside the ad, helping viewers go exactly where they want (such as a link to your class pages, contact page, etc.). Having this type of information so high in a search can be extremely beneficial to your marketing efforts.

When someone clicks on your ad, you’ll be able to see the lead conversion. This is extremely useful for finetuning your ads and getting the most out of your clicks.

  1. Get Your Business into the Google Map Results

Another way to get potential customers to your website and eventually into your yoga studio is by utilizing Google Maps. For most results that have a location or a physical store, like a yoga studio, Google may insert a map result into the search. This will highlight three businesses and will show them as pins on a map.

Many people use the maps section of the search to find local businesses, as it’s easy to also get directions, phone numbers, and location information straight from the box. It is very common for searchers to also stop their scroll at the map results, meaning you may get discovered by more people through them.

To get yourself onto this list, you must first register your business on Google. Once that’s completed and Google is aware of your business address, you’ll begin showing up in these results.

  1. Consider Traditional Marketing Efforts

Although newer marketing techniques are important to successfully grow your business today, more traditional methods should not be dismissed. For decades, this type of marketing that is now considered older has stuck around and can help bring in clientele to your yoga studio. Here are a few you may want to consider.

Grow Your Email List

People still use emails on a daily basis. Offering a newsletter to send out to customers who are considering signing up for your yoga studio or who are regulars can allow them to have a place to find relevant information fast. 

Newsletters are traditionally sent out on a regular basis, commonly every week or every month. This allows them to be fresh and updated, presenting only what is happening in the near future. Whether these newsletters have announcements about classes or promotions available, it is worth having them as an option for your customers.

Get Seen with a Billboard

Billboards are a very localized way to get attention from a lot of people at once. As people drive, some billboards can catch the attention of passing drivers, giving your business about 2-3 seconds of their time. If designed correctly, you can grab the interest of some of those drivers or passengers who are regularly in your studio’s area. With big fonts, short and clear messages, and bright colors, you may find a billboard can bring some local passersby into your studio.

Promote Your Yoga Studio on a Podcast

Podcasts have seen an increase in listeners in the past few years, allowing them to be huge opportunities for advertising. There are smaller, local podcasts that can be “sponsored,” allowing you to get a “shout-out” or ad throughout the podcast. 

Podcasts are also great if they are themed around a specific topic. There are plenty of podcasts that are centered around health and wellness – finding the perfect one to partner with your yoga studio would be the next step!

Host an Event or Promotion

Special classes and one-day programs can also be a great way to attract attention to your business. Events can be simple and fun but also different, like a yoga class where everyone can enjoy a fresh smoothie made in the studio or some wine and chocolate to help relax during the exercise.  

If special classes aren’t of interest to you, a promotion like “bring a friend for free” can help introduce new clientele by word of mouth and demo classes. If your regular class attendants bring their friends to try a class at your studio, you have the opportunity to double your customers.

There are many types of classes, events, and promotions you can offer that will attract people to sign up for your studio. Having these offers can also convert one-time visitors into regular customers who come in weekly for classes.

Schedule a Free Strategy Session with Yoga Business Coach Josh Biro

Josh Biro is one of the most sought-after business coaches in the yoga industry. As the founder of The Yogapreneur Collective and head coach at Nomad Business coaching, Josh has the expertise and experience to run a yoga business, and he can help you do it too. If you are interested in learning more about how to market your yoga business better or where to start, contact Josh Biro today for a free strategy session.

Yoga Social Media Posts

Yoga Social Media Posts

You know that social media is an extremely effective marketing channel for your yoga studio, but maybe you aren’t sure where to start. Content marketing—especially social media content marketing—requires several key ingredients mixed in just the right way to draw new students into your sales funnel and keep them coming back for more.

When you start seriously considering social media content marketing, you’ll find more questions than answers (at first):

  • Which social media platforms are best for yoga studios? 
  • What type of content performs best with my target audience(s)?
  • Tik-Tok or YouTube…. or Reddit?
  • When is the best time to publish social media posts for yoga studios?

They say 99% of internet users are consumers of content that only 1% make

This post will teach you how to cross over from the 99% to the 1% by creating an effective, cross-platform social media marketing campaign that drives new students to your yoga studio and retains current students with useful, informative content.

Luckily, you don’t have to attempt yoga social media alone. Josh Biro is a yoga studio business coach who helps owners like you tackle the difficult aspects of scaling and marketing that often prevent yoga studios from reaching their potential. So…

Let’s talk strategy! Book your free strategy call and discover how the Yogapreneuer Collective will take your yoga studio to the next level.

Why Social Media Matters for Yoga Studios

Social media has a unique way of reaching audiences. The different platforms allow creators to produce whatever message they want to market in a variety of formats—posts, short-form videos, vlogs, infographics, polls, etc.

This is specifically important for business owners, including yoga studio owners, because of social media’s ability to raise brand awareness by directly engaging with their target audience. 

Yoga social media posts can reach audiences that weren’t aware of your services before. Through consistent and thorough social media content, brand awareness will start to build. In addition, social media content marketing is cost-efficient. With little to no budget, social posts can reach a substantial number of potential students. 

Overall, social media allows yoga studios to expand their awareness and target reach, all while using little to no budget. 

Factors that Impact What to Post 

Before we get into the factors that impact what yoga studios should post on social media, the first thing you need to do is switch your social media accounts to business accounts if they aren’t already. This allows you to use analytics to further understand the best way to use your social accounts to grow your yoga studio. 

There are different factors that determine the yoga social media posts that are best for growing your yoga studio’s brand awareness. These factors include the social media platform, sponsored vs. organic, and time of day. 

Platform

Depending on the type of yoga social media post, different platforms may be more beneficial than others. Some platforms have networking use-cases like Linkedin and Facebook, while others have more of a creative purpose like Tik Tok or Instagram. 

There was more specialization across different platforms earlier in social media’s brief history—YouTube was for long-form videos, and Instagram and TikTok were for short-form videos, for example. However, multiple platforms have evolved to offer a set of similar features, including static posts, polls, and short and long-form videos. 

Audience 

The target audience you want your yoga social media post to reach determines where you should publish the post. Different demographics tend to utilize different platforms more frequently. For example, Facebook is a great way to target older social media users, like moms who might be interested in yoga. A post geared towards that target audience would be the most successful on this platform vs. another. 

If you’re trying to target more of a younger audience, such as college students, TikTok and Instagram would likely be more suitable for your studio.

Sponsored vs. Organic 

Yoga studies have shown that users tend to react better to organic content vs. sponsored content. Sponsored posts refer to posts that have a sales agenda behind them. Organic content refers to posts that seem natural, like behind-the-scenes content. 

When consumers are shown organic, real, and entertaining content, they build a stronger connection with the creator. 

Sponsored posts can come across as sales ads, and no one wants to be pitched at constantly. However, audiences won’t be as turned off if there is a balance between the types of posts. As a general rule, sponsored content should be posted for every five organic posts. 

Time of Day 

The time of day affects who and how many people will see your yoga social media post. Facebook and Instagram allow you to see when your post is being viewed by your followers. Fortunately, the creators of the platforms have made it relatively easy to figure this out.

Now that you have switched your accounts to business, you can get this information in the settings right on the app. This will tell you what time of day your posts are seen by the most amount of people.

Instagram 

Audience

Instagram is the second most downloaded social media app in the world. Its users are mostly Millennials and Gen Z, and its reach is quite international. The majority of users come to Instagram for entertainment and to follow up on brands, products, organizations, and influencers they like. 

As a result, your social media followers are going to be accounts that already know and trust your yoga studio. In order to expand your audience, you’ll have to utilize the app’s features and hashtags to come up in searches. 

Best type of content 

Content that increases the number of people that see your profile, as well as creating a profile that is credible and interesting, is the best content to utilize for Instagram. You can accomplish this by using instagram’s features such as Feed posts, Instagram live, and stories.  

Feed posts

It is no secret Instagram algorithm isn’t the best. Feed posts can be buried under the sponsored content that Instagram chooses to push. Low exposure to your feed posts can result in low engagement rates.

However, feed posts are still very important, especially for a yoga studio. If a potential client were to find your social media page and consider trying a class at the studio, your feed posts on your profile would be a deciding factor. Keeping your feed clean, trendy, and portraying your services is essential in showing people your yoga studio is worth trying out and won’t disappoint. 

Instagram Live

Going live on your Instagram account is a great way to access your audience organically. Recording an Instagram live of your yoga class can show potential customers what they might expect from attending a class. Live videos are also great ways to answer frequently asked questions about your yoga studio. 

Stories

Instagram stories are essential when utilizing the platform for your yoga studio. Think of the stories tool as an electronic bulletin board. Each story acts as a flyer. This is where you would put any information your students or potential students should know. 

If your studio is running a promotion, posting a story of the details gets the message across. When your story comes up on your followers’ feeds, they’ll know the current promotion and be more motivated to attend a class. 

Facebook

Audience

Facebook’s audience is broad and highly engaged. The average user logs in about eight times a day and spends an average of 38 minutes on the app. Though Facebook is the most used social media app for Baby Boomers in the US, the global impact of Facebook reveals a different story—globally, the average Facebook user is between 25 and 35 years old. 

All different types of demographics use the platform, and the platform’s creators even made it easy to target them. Using hashtags and interest groups, you can create a specific audience.

Best Type of Content 

The best type of yoga social media posts for Facebook include interest groups and promotion of company events. 

Groups

Facebook groups create a one-stop shop for possible students who also have the same interest and are possibly in the same area. Groups can be specific or broad, but all can be utilized for your yoga studio. More than likely, you will find a group along the lines of “yoga moms in __ .” If your yoga studio is located in the area, that is definitely a group you want to target.

One way to connect with the group is by asking the administrators for access. Then, you’ll want to attract attention to your studio without pitching to them. Offering a discount for being a member of the group or offering to host a group meet-up at the studio are both great approaches. 

Videos 

Facebook videos are a good tool to utilize because they can be quick and attention-getting. Facebook users don’t want to spend too much time on one topic, so an eye-catching video could be a good way to capture an audience while promoting your yoga studio. 

Events 

Facebook events allow you to promote any event to large groups of people at once. You can provide details of your company’s event, schedule the event, and even provide directions all in one place.  

TikTok 

Audience

TikTok’s audience is interesting. All ages and people of all interests tend to use the social media platform. This makes TikTok a great way to access many different groups of people. TikTok has one of the best algorithms of all of the social platforms. An account that had some engagement in yoga content before will likely see your posts on their “for you” page if you’re consistent with posting.

Best Type of Content

The interesting thing about TikTok is that the content is less strict in order to be beneficial. A TikTok video could be as simple as “what a class looks like at the studio” or as complicated and creative as “spend 24 hours with me in my yoga studio.” Utilizing this platform is all about making people see your content repetitively, with the goal of having potential students say, “I’ve seen them on TikTok. I’ll give them a shot.”  

Trending Challenges 

Challenges on TikTok have become the criteria for a social media post to do well. While it might seem silly, completing a challenge that is trending could result in your video being seen by masses of people. Anyone following the challenge has the potential to come across your video. Even if it doesn’t have to do with yoga, trending videos will lead to profile clicks which grow brand awareness. 

Educational 

TikTok videos can contain any message you would like to get across to your target audience. Posting a video of a class, recommending the best yoga gear, or general yoga tips all work as content for this social media platform. Not only will it grow interest from viewers, but it will build trust as you show your authority in the yoga world.

Behind-the-Scenes

TikTok is a great way to show the studio in a non-business light. With behind-the-scenes videos, you can show the heart and soul of the company. An example of this is recording behind the scenes of a yoga class. This way, the viewer can see exactly what they would get if they went to a class. Getting to know the instructors on social media can push a potential student to try a class. Showing your studio is more than just a business and is a fun and stress-free environment can go a long way. 

Snapchat

Audience

Snapchat is social media platform with a primarily younger audience. It also has a different audience style than any other platform. Your Snapchat audience consists of the people that add your account. This doesn’t mean that Snapchat isn’t beneficial, though. There are still ways to connect with students. 

Best Type of Content

Studio Updates 

Posting a quick Snapchat video explaining updates with your yoga studio can be a great way to allow users to get to know your business on a more personal level. Say you’re renovating the studio. Snapchat stories can document the process and keep your clients informed, and potential clients intrigued. 

Interviews and Snapchat Takeovers

Snapchat stories can be fun and entertaining. Content can be lighthearted and allow people to connect with the studio, such as interviews with long-time clients. Story takeovers by instructors create a behind-the-scenes feel and allow the viewer to take a closer look at the studio.

Exclusive Content

Because your social media audience will consist of accounts that added you, you should reward them with exclusive content. Your Snapchat followers should be viewed as your loyal students who you already know feel a positive way about your yoga studio. Rewarding them studio perks is a great way to show your appreciation for adding your yoga studio’s Snapchat account. 

Tips 

Since there is no “explore page” on Snapchat like there is on Instagram, there is no way for potential students to organically find the account. To gain social media followers, you’ll need to promote this platform elsewhere, such as offering a coupon code for adding the studio on Snapchat. 

LinkedIn

Audience

It is important to keep the business side of your yoga studio professional. Using Linkedin, you can stay connected with other yoga studio owners and contact yoga instructors. On this social media platform, you might be reaching potential students to check the legitimacy of your studio, as well as potential employees. 

Best Type of Content 

Yoga social media posts on this platform should be professional with the purpose of enhancing the business side of the studio. 

Company Updates 

Linkedin is a great place to announce company achievements like anniversaries or possible awards. It is important to update your network on the success of your company and your plans to grow. This adds to the credibility of your studio. 

Blog Posts

Blog posts are a creative way to use Linkedin. With blog posts, you can generate content relevant to yoga or owning a business that attracts readers. More than that, blog posts can help grow organic traffic to your website if the post itself is showing up on Google. 

Videos

Even though LinkedIn is a professional social media site, people tend not to be interested in long paraphrased posts about the origin of your company. A faster and to-the-point method that keeps people interested is video posting. Some examples of this could be sharing the story of how your company formed or an educational post on a trending topic in the yoga world.

Example Yoga Studio Social Media Accounts 

To help give more insight into successful yoga studio social posts, here are some accounts that hit the mark when it comes to branding with social media. 

@resetyogaglaslow on Instagram is a great example of setting a theme for your feed posts, utilizing Instagram stories and an equal balance of sponsored and organic posts. 

@flowwithvictoria on TikTok does a great job of making unique content as well as staying consistent. 

Schedule a Free Consultation with Business Coach Josh Biro Today

If you want some advice on how to create effective, engaging social media content that accomplishes specific tasks—such as alerting followers to an upcoming event or drawing in new yoga students through informative content—then you need to talk to Josh!


The Yogapreneur Collective helps owners like you grow their yoga studios. If you’re ready to fill up your classes with yoga social media posts, schedule a free coaching call today.

Yoga Industry Hack: Marketing Automation That Converts & Saves You Time!

Yoga Industry Hack: Marketing Automation That Converts & Saves You Time!

While many people in the yoga industry (and many other industries, honestly) are terrified at the thought of automation, it can truly become one of the best moves you’ve ever made for your business. 

Automation is something that can look scary from the outside, but once you have a better understanding of it, it can work for you in a powerful way.

Marketing automation quite literally works around the clock – which would become incredibly expensive if you were paying a person an hourly rate for the job. Think of automation as a staff member, it’s efficient, saving you both time and money in the long run. 

You might have heard the saying “done is better than perfect!”. And we agree. It’s time to get all the half-completed marketing campaigns done so that they can turn into profitable sales funnels! So let’s get into the nitty-gritty of how to implement yoga studio marketing automation. 

Why does automation matter?

Automations do the heavy lifting based on how your clients are interacting with your business. 

They also save you an incredible amount of time by working around the clock to stay in touch with your clients when it is most important.

While it can be very intimidating, if you start with automations that are smaller and easier, you can eventually work your way up to harder automations that can increase your profitability. 

Which automation is an absolute must?

Automated messages allow you to connect with your clients at the right point in their client journey. While automation can be used in many instances, these are the most crucial touchpoints that should be automated: 

  • Intro to membership – It’s important to send your newly subscribed client a message to confirm their new membership subscription and welcome them to your studio family.
  • Milestones – are a great way to reward your clients and give them a sense of accomplishment. For Eg. there could be a reward waiting for them at the front desk after their 50th class attendance. Notifying them of this with an automated message makes them feel valued at your studio. Which is just one of the ways to retain yoga students long-term.
  • Reviews – Reviews are a powerful form of marketing. Sending an automated message to your client after their 15th class (or thereabout) means they have had a fair amount of experience at your studio and are still new enough to be excited. This would be a good time to ask them to leave a review. 
  • One visit left on a class pack – An automated message at this point could encourage them to purchase another class package. 
  • Bring a friend for free – this one can go out to all your clients when your studio is looking for new clients. This gives them one free pass to bring a friend (when there is availability in a class). It’s a nice gesture that is fun for your clients and could win the studio another client. Automating this process means the friend might have to log in online, which makes remarketing to them easier later down the line. 

The absolute must automation for a more profitable yoga studio

While the automations listed above are the ones we recommend every yoga studio implements to start off with, there are others that will make your business even more profitable. 

  • Upsell from class packs to memberships – when someone has finished their class pack, you can let them know it’s time to buy another class pack, but you can also upsell them to your membership option.
  • Upsell from intro to behavior-based package – if someone visited twice on the intro, they’re probably not going to buy a membership. So you can rather upsell them to a class package.
  • We miss you: 30 days since their last visit – make sure your clients feel valued and that their presence is missed at your studio. For members, a simple “we miss you, come back soon” will do. But for those with class packs, you could also offer them a discounted class pack.
  • We miss you: 60 days since their last visit – another reminder for your clients to visit your studio again soon.

How to set up automation

There are two ways to go about setting up automation. There’s the easy way and the hard way. But the hard way comes with a long-term payoff that you won’t regret down the line. 

  1. Option 1: You learn how to automate using your email marketing software. It will take a large chunk of time upfront, but once you have set them up and have an understanding of how to do it again, there is a huge payoff in the future. You’ll be able to set up any automation your business needs going forward. 
  2. Option 2: You can contract out your automation to a professional. While this is easier and will save you time, it means you’ll have to pay someone for their time. And if you want more automation in the future, you’ll need to pay someone for that too. BUT, it will be a lot quicker than doing it yourself and takes the stress out of automating your marketing. This is particularly useful for those under a time crunch, or those that do not have the technical skills to get it done. 

Platforms for automation

While email marketing is one of the more popular forms of automation, it has been proven that the read rate of emails is extremely low, at just 21%. We would recommend getting your yoga students to sign up for your SMS marketing to keep up to date with what’s happening in the studio and receive your automated texts. 

If you are struggling to get your clients to sign up for SMS marketing, offer a reward such as a free class in exchange. Having their number on your SMS list is far more valuable than the one class you gave away in order to receive it. 

How to move forward with automation

You should start by doing some calculations on how much manual time you (or someone on your team) spend following up with customers each week. If it is a time-consuming job at your studio, automating the process will save you time. If nobody is following up with your clients, then you are missing out on an easy and effective marketing opportunity. 

Then you’ll need to do some mapping. Map out how you are currently following up with your clients, and test whether this is effective or not. This will give you a better idea of just how important automation is, and how it will make your work life THAT much easier. 

If you already have automations in place, compare that automation to the ones listed above. If there are any you are missing, consider adding them to your business for a more seamless experience for both your staff and clients. 

Marketing automations for yoga studios

Every yoga studio owner knows that it is easier to get someone who has already been through your doors to come back than it is to get new feet in the door. And that’s exactly why marketing automation is so important. Staying in contact with your clients with a personalized automated message can ensure that clients stay engaged with your business. Plus, when it comes to yoga, your studio will always be top of mind. 

Are you ready to level up your yoga studio? Implement automation to save you time and save you money! And if you’re unsure where to start, ask us in the free Yogapreneur Collective network!

How to Choose a Yoga Business Coach 

How to Choose a Yoga Business Coach

Choosing a Yoga Business Coach is a big decision. It’s like choosing a mentor, boss, friend, and accountability partner all at the same time. You’re ultimately deciding who’s going to be by your side for the long run, and who you can rely on through thick and thin. This is a fairly daunting decision, but there are a few factors to consider when doing so. 

Do you know what the comforting part of this decision is? It’s the very last one that you’ll have to make alone (at least for your business, that is). After that, you’ll have your mentor with you to help you navigate all of the forks in the road. 

Making this decision doesn’t have to be time-consuming or tricky. Knowing the factors to consider when choosing a Yoga Business Coach will help you match with the best person for your personality and your business. 

Here is everything you need to know when making your choice in a Yoga Business Coach. 

Look for Yoga Specific Business Coaching

This may sound obvious, but choose someone that has experience in owning a yoga business. This person is sure to know the niche well, and instead of giving you general business advice, they’ll be giving you advice from both their experience and the experience of working with other successful yoga business owners. This will be far better suited to your success because they will understand the nuances that come with the yoga industry.

The Yogapreneur Collective Yoga Business Coaches are all current or former yoga business owners, plus they have helped dozens of yoga businesses navigate every stage of yoga business ownership. 

Someone that is specifically a Yoga Business Coach knows the nuances, the hurdles, and the difficulties faced in a yoga business. They’ll be far better equipped than a general business coach to give you guidance. 

Keep in mind that there are plenty of coaches out there that hone in on the business side of things. They have worked with a whole host of different kinds of businesses, so have a broad perspective of how an operation should run. While business coaching is beneficial, why spend money on general business coaching when you can pair with a Yoga Business Coach?

There are also many coaches that focus solely on yoga training. They are experts in the field of yoga but know little about running a business. 

It’s rare to find a coach that seamlessly amalgamates the two, merging the yogic AND logical business side of your operation. It’s this kind of coach that you should be looking for. One that’s able to marry bringing in revenue, and sticking to yogic values in the perfect balance. After all, if your coach can’t embody your Yogapreneurial spirit, they’re not equipped to work with you or your business. 

Every coach at the Yogapreneur Collective has been extremely successful in their own yoga business before joining our team. They are continually trained on industry best practices so that they are consistently up to date in coaching our clients. 

A Coach That Can Provide Resources

A good Yoga Business Coach will be able to provide invaluable resources that you can’t find online or in a book. This is because the only way your coach acquired these resources is through experience. After all, experience is the best teacher. 

Look for a Yoga Business Coach that not only has resources behind them but one that has resources that are applicable to you. Not every business is the same, so you need to really get real about what kind of resources your business needs from its newly hired Business Coach. 

Each Yoga Business Coach will have their own systems and methods – again, not all of these will work for everyone. So you need to be a little discerning, and a lot honest with yourself. You need to ask yourself what you expect in a partnership, what you need your coach to deliver, and how they will deliver it. Then, you can find someone that works within your parameters. 

Remember, just because someone has experience coaching yoga businesses, it doesn’t mean that they’re the right fit for YOUR business. If there’s one thing you get to be picky about, it’s choosing your business coach. After all, they will be alongside you for the long haul. Choose wisely!

The Yogapreneur Collective has created resources that we provide to our coaching clients, and have made them based on what we see work repeatedly. They are effective, and all of our coaches are trained specifically in each resource so that they can help you implement the Yogapreneur Business Method effectively. 

A Coach That Can Predict Your Next Steps

You need someone who does more than talk the talk. You need someone who can walk the walk, has walked the walk, and can step into your shoes effectively. You need someone who has been on the ground floor of a business just like yours. This way, they can guide you through the steps to take your business from where it is, to where you want it to be. 

We’d never say that our team of Yoga Business Coaches can see the future, but they get darn close to it. Because they’ve seen and done it all, and are currently in the trenches with other businesses like yours, our team is capable of aligning themselves with the purpose, mission, and vision of your business.

The right business coaches are just as passionate about growing your business as you are. As you communicate with your potential Yoga Business Coach, communicate openly and be honest about the state of your business so that they can get an accurate read on where you are and coach you to where you want to be. 

The right coach will believe in your vision for your business and help you take the right steps to make it a reality. They will advise you to use tactics that have worked for them and their clients in the past

Your chosen coach will need to believe in your vision for your business in order to help you make your dream a reality. They also need to have a good track record; hard proof that the tactics they’ve used have worked before, leaving you to focus on growing your business rather than spending time doing tons of trial and error. 

Pick Someone Who Can Walk You Through It

The Yoga Business Coach of your choosing needs to be someone that’s been through the process of growing a yoga business before – preferably lots of times! Not only that, but they should be able to tell you about how they did it, and what the positive outcomes were. This will help you to put your trust in the coach knowing your business is in the right hands. 

A Yoga Business Coach not only needs the yoga business knowledge to be able to help you, but they need to have great coaching skills. How the information is transferred is an important part of learning, and let’s be honest, teaching is a skill that many people simply do not possess. Additionally, someone can be a great teacher but not teach or coach in a way that works for you. 

So make sure whoever you’re putting in the passenger seat knows their stuff, and is able to coach you in a way that makes sense to YOU. Remember personalized experience is everything. There’s no one size fits all solution to Yoga Business Coaching. 

As a heads up – You need a coach, not a consultant. So someone who simply tells you what to do is probably not going to fit the bill.

Choosing Your Yoga Business Coach

One of the most important decisions you’ll make as a Yogapreneur is who you choose as your copilot. The right person should be someone who sees your business over huge hurdles and supports you through epic growth spurts! So make your decision wisely, you want to have someone on your team for the long haul. 

Be sure to choose someone who:

  • Specializes in the yoga niche
  • Has all the right resources
  • Is experienced in the field of yoga business growth
  • AND is someone with the ability to coach like a pro.

Do all these things and you’ll surely have found your expert. Good luck on your hunt for the perfect Yoga Business Coach!

If you need support in your search or would like to meet with someone on our team of Yoga Business Coaches, click here to get started. 

Discovery Call (All Coaches)

SCHEDULE YOUR DISCOVERY CALL WITH A CERTIFIED YC COACH

COACH
TERRI
FRY

When you work with Terri You Will:

  • Discover how to use your KPI’s for profit
  • Learn sneaky ways to make the most reluctant teacher a savvy sales machine
  • Implement a strong retail strategy
  • Build comprehensive drip marketing campaigns
  • Lean how to reward & incentivize your clients and staff


SCHEDULE YOUR DISCOVERY CALL WITH TERRI


Vicki Headshot Cutout

COACH
VICKI
ANDERSON

When you work with vicki You Will:

  • Confidently run an effective sales training and manage your team with ease
  • Learn how to use social media and effectively run Facebook ads
  • Discover how to run successful community building events
  • Build an intro campaign to convert and retain clients
  • Implement robust pricing structures to help increase sales


SCHEDULE YOUR DISCOVERY CALL WITH vicki

COACH
JENNIFER
PAHL

When you work with jennifer You Will:

  • Learn how creating core values can drive profit and improve strategy
  • Learn how to optimize your pricing strategy and marketing systems
  • Learn how to run successful yoga teacher training & yoga retreats
  • Learn how to create workshops and events that really work, in-studio and online
  • Discover how you can build a corporate wellness program


SCHEDULE YOUR DISCOVERY CALL WITH jennifer


COACH
teresa
zanardelli

When you work with teresa You Will:

  • Build powerful pricing structures & sales sequences
  • Become the master of your marketing, retention, and staff management
  • Create a memorable customer experience 
  • How to optimize your studio technology & software
  • How to run a successful yoga teacher training


SCHEDULE YOUR DISCOVERY CALL WITH teresa


BOOK your discovery call NOW

Getting started is
EASY
:

1. Select a time that works for you 

2. Show up on your computer, ready to ask questions

3. Get clear on the next steps specifically for your studio

We’ll see you on the call!

getting started is
easy
:

  1. Select a time that works for you
  2. Show up on your computer, ready to ask questions
  3. Get clear on the next steps specifically for your studio

 Are you ready to get started with 1:1 Coaching right now? Click here. 


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