How to Choose a Yoga Business Coach 

How to Choose a Yoga Business Coach

Choosing a Yoga Business Coach is a big decision. It’s like choosing a mentor, boss, friend, and accountability partner all at the same time. You’re ultimately deciding who’s going to be by your side for the long run, and who you can rely on through thick and thin. This is a fairly daunting decision, but there are a few factors to consider when doing so. 

Do you know what the comforting part of this decision is? It’s the very last one that you’ll have to make alone (at least for your business, that is). After that, you’ll have your mentor with you to help you navigate all of the forks in the road. 

Making this decision doesn’t have to be time-consuming or tricky. Knowing the factors to consider when choosing a Yoga Business Coach will help you match with the best person for your personality and your business. 

Here is everything you need to know when making your choice in a Yoga Business Coach. 

Look for Yoga Specific Business Coaching

This may sound obvious, but choose someone that has experience in owning a yoga business. This person is sure to know the niche well, and instead of giving you general business advice, they’ll be giving you advice from both their experience and the experience of working with other successful yoga business owners. This will be far better suited to your success because they will understand the nuances that come with the yoga industry.

The Yogapreneur Collective Yoga Business Coaches are all current or former yoga business owners, plus they have helped dozens of yoga businesses navigate every stage of yoga business ownership. 

Someone that is specifically a Yoga Business Coach knows the nuances, the hurdles, and the difficulties faced in a yoga business. They’ll be far better equipped than a general business coach to give you guidance. 

Keep in mind that there are plenty of coaches out there that hone in on the business side of things. They have worked with a whole host of different kinds of businesses, so have a broad perspective of how an operation should run. While business coaching is beneficial, why spend money on general business coaching when you can pair with a Yoga Business Coach?

There are also many coaches that focus solely on yoga training. They are experts in the field of yoga but know little about running a business. 

It’s rare to find a coach that seamlessly amalgamates the two, merging the yogic AND logical business side of your operation. It’s this kind of coach that you should be looking for. One that’s able to marry bringing in revenue, and sticking to yogic values in the perfect balance. After all, if your coach can’t embody your Yogapreneurial spirit, they’re not equipped to work with you or your business. 

Every coach at the Yogapreneur Collective has been extremely successful in their own yoga business before joining our team. They are continually trained on industry best practices so that they are consistently up to date in coaching our clients. 

A Coach That Can Provide Resources

A good Yoga Business Coach will be able to provide invaluable resources that you can’t find online or in a book. This is because the only way your coach acquired these resources is through experience. After all, experience is the best teacher. 

Look for a Yoga Business Coach that not only has resources behind them but one that has resources that are applicable to you. Not every business is the same, so you need to really get real about what kind of resources your business needs from its newly hired Business Coach. 

Each Yoga Business Coach will have their own systems and methods – again, not all of these will work for everyone. So you need to be a little discerning, and a lot honest with yourself. You need to ask yourself what you expect in a partnership, what you need your coach to deliver, and how they will deliver it. Then, you can find someone that works within your parameters. 

Remember, just because someone has experience coaching yoga businesses, it doesn’t mean that they’re the right fit for YOUR business. If there’s one thing you get to be picky about, it’s choosing your business coach. After all, they will be alongside you for the long haul. Choose wisely!

The Yogapreneur Collective has created resources that we provide to our coaching clients, and have made them based on what we see work repeatedly. They are effective, and all of our coaches are trained specifically in each resource so that they can help you implement the Yogapreneur Business Method effectively. 

A Coach That Can Predict Your Next Steps

You need someone who does more than talk the talk. You need someone who can walk the walk, has walked the walk, and can step into your shoes effectively. You need someone who has been on the ground floor of a business just like yours. This way, they can guide you through the steps to take your business from where it is, to where you want it to be. 

We’d never say that our team of Yoga Business Coaches can see the future, but they get darn close to it. Because they’ve seen and done it all, and are currently in the trenches with other businesses like yours, our team is capable of aligning themselves with the purpose, mission, and vision of your business.

The right business coaches are just as passionate about growing your business as you are. As you communicate with your potential Yoga Business Coach, communicate openly and be honest about the state of your business so that they can get an accurate read on where you are and coach you to where you want to be. 

The right coach will believe in your vision for your business and help you take the right steps to make it a reality. They will advise you to use tactics that have worked for them and their clients in the past

Your chosen coach will need to believe in your vision for your business in order to help you make your dream a reality. They also need to have a good track record; hard proof that the tactics they’ve used have worked before, leaving you to focus on growing your business rather than spending time doing tons of trial and error. 

Pick Someone Who Can Walk You Through It

The Yoga Business Coach of your choosing needs to be someone that’s been through the process of growing a yoga business before – preferably lots of times! Not only that, but they should be able to tell you about how they did it, and what the positive outcomes were. This will help you to put your trust in the coach knowing your business is in the right hands. 

A Yoga Business Coach not only needs the yoga business knowledge to be able to help you, but they need to have great coaching skills. How the information is transferred is an important part of learning, and let’s be honest, teaching is a skill that many people simply do not possess. Additionally, someone can be a great teacher but not teach or coach in a way that works for you. 

So make sure whoever you’re putting in the passenger seat knows their stuff, and is able to coach you in a way that makes sense to YOU. Remember personalized experience is everything. There’s no one size fits all solution to Yoga Business Coaching. 

As a heads up – You need a coach, not a consultant. So someone who simply tells you what to do is probably not going to fit the bill.

Choosing Your Yoga Business Coach

One of the most important decisions you’ll make as a Yogapreneur is who you choose as your copilot. The right person should be someone who sees your business over huge hurdles and supports you through epic growth spurts! So make your decision wisely, you want to have someone on your team for the long haul. 

Be sure to choose someone who:

  • Specializes in the yoga niche
  • Has all the right resources
  • Is experienced in the field of yoga business growth
  • AND is someone with the ability to coach like a pro.

Do all these things and you’ll surely have found your expert. Good luck on your hunt for the perfect Yoga Business Coach!

If you need support in your search or would like to meet with someone on our team of Yoga Business Coaches, click here to get started. 

 Yoga Keywords for Yoga Studio

Yoga Keywords for Your Yoga Studio

If you have a yoga studio, you’re likely wondering how to bring in new clients so you can keep your doors open. Without digital marketing, you’re hindering your efforts to bring in more students. When your ideal client searches online for a yoga studio to attend, you won’t be discovered. The best way to get discovered is knowing how to find and implement yoga keywords in a process called SEO or search engine optimization.

At Yogaprenuer Collective, we’ve helped yoga entrepreneurs start, build, and maintain yoga businesses. In this article, we’ll share some of our industry insights — the keywords for yoga studios we focus on for our clients and how we implement them.

However, before we get into the specific yoga studio keywords we use, it’s important to understand why SEO is beneficial for your yoga business.

Benefits of Yoga Studio SEO

As we mentioned above, it’s common in today’s digital world for people to search for their desired service or product before purchasing. If your content isn’t optimized around relevant yoga keywords, such as “yoga classes in NYC,” you won’t get the lead. If you’re not in search results, no one knows you exist.

SEO brings in organic traffic. This means you didn’t pay for it like pay-per-click (PPC) or a billboard. Once you put up a page and it starts ranking in Google, it could drive leads for years to come.

To get ranking on Google, one of the biggest factors is optimizing around the right yoga keywords and optimizing correctly.

How to Find Yoga Keywords

Optimizing for any yoga keyword won’t necessarily help you. If you aren’t targeting the right keywords, you’ll waste your time and money. The yoga keywords you need to target are what we call long-tail keywords. These are keywords that are more niche and specific to target the people who are close to conversion. More specifically in your situation, you’ll want to target people who are close to attending a yoga class.

Let’s break this down. If you optimize a page around “yoga,” you won’t get in front of the college-age girl on campus who’s looking to start attending yoga classes each week. People with more generalized questions, such as people searching what yoga is or the history of yoga, will find your page. 

In comparison, let’s say you’re based in Iowa City, and your ideal students are college students. If you optimize a page around “yoga classes in Iowa City” or even “yoga classes in Iowa City for college students,” you’ll get in front of people who are in your location specifically and are looking for the specific type of yoga class you offer. Now you’re presenting yourself as a solution for your ideal client who is actually close to converting, not someone who wants to know when yoga started.

Keyword Competitiveness

The other thing you need to consider when finding yoga keywords is competitiveness. Another big problem with general keywords is they are often way too competitive. The ranking pages for these queries often have high DRs (domain ratings), which is a number to reflect the authority of a website. These pages also have a lot of backlinks (other websites linking back to their website). Both of these factors impact ranking and determine if you can compete or not.

Competitiveness matters because you could find the most relevant long-tail keyword, but if other pages are more authoritative than you, you’ll still never show up. It’s important to have both boxes checked — relevancy and competitiveness.

There are several tools you can use for this, including Ahrefs and Google Search Console. You can also do it more manually in Google itself by using Auto-Suggest and the People Also Ask tools.

Types of Yoga Studio Keywords

There are multiple types of yoga studio keywords you’ll need to focus on to scale your yoga studio. 

Local

Local keywords are those specifically targeting people in your area. This is especially important for yoga studios if your business is local. If you’re based in NYC, someone from Texas isn’t going to travel for your Tuesday night yoga class. You need to get in front of the people who are actually capable of attending.

These yoga keywords often look like [yoga class/yoga studio] + [location]. You could get even more specific than this with something like the following:

  • [type of yoga class] + [location] — hot yoga in Iowa City or kids yoga in Iowa City

For location pages, you won’t just make a single one for your exact location. You’ll make several to target nearby locations that people would feasibly travel for. It’s best to start with locations that have higher median incomes, as this will target people with more expendable income that can be used toward yoga classes.

Ecommerce

Are you selling yoga products like pants, mats, towels, or even protein bars? The e-commerce side of your business also needs to be optimized with relevant keywords. Be sure to continue using long-tail keywords here. You don’t want to target “protein bars” or “yoga mats” as this will be way too broad and likely too competitive. 

Instead, find a yoga keyword that targets the pain points of your target client or calls out the uniqueness of your product. Some examples of long-tail e-commerce keywords your yoga studio could use include:

  • Plus-size yoga pants
  • Yoga mats for concrete
  • Cooling towels for hot yoga classes

Blog Posts

While blog posts aren’t always necessary for local businesses, it could be beneficial for yoga studios that provide products or unique yoga classes, i.e., classes someone would travel to experience. An example of a blog post to promote an extra padded yoga mat would be something like, “yoga mats for bad knees.”

For a more niche yoga class, you could optimize around something like, “is yoga good for pregnant women.” This is beneficial to target because your ideal clients who are searching for this are pregnant and interested if yoga could help them. Your article would then outline the benefits of this, and then at the end of the piece, present your yoga class as the solution.

How to Use Yoga Studio Keywords

Now that you’ve learned what keywords your yoga studio needs to be using, we’ll show you how to use them on your website to have the best chance of showing up in Google search results.

Locations to Put Keywords

There are some key places in your content where you’ll need to place your keywords. It’s important to understand that Google ranks pages, not websites. This means you’ll need to optimize a singular page around a singular yoga keyword. 

Your page’s title tag is a great place to put yoga keywords. The title tag is the heading that shows up on Google. 

You also need to include the keyword throughout the content. However, you’ll need to avoid keyword stuffing or adding the keyword too much. If it sounds unnatural to include the keyword, leave it out. Keyword stuffing is a bad practice that can even get penalized by Google.

Your main yoga keyword also needs to be the anchor text you use when internal linking. Internal linking is when you link pages on your website to each other. This helps for a multitude of reasons, such as making your site easier for Google to crawl. For the purpose of keywords, though, anchor text tells Google what that page is about when its bots follow the link.

Other places to include the keyword that aren’t necessary but often encouraged include the meta description, h1 (first heading), and alt text of pictures.

Secondary Keywords

While the main yoga keyword is the most important, it’s also vital that you use other relevant secondary keywords. These are keywords that aren’t the head term or the keyword that has the most traffic but could still bring leads. Secondary keywords also help solidify the categorization and keyword salience of a page which helps Google see your pages.

Other Factors that Impact Optimization

SEO is an intricate process which means you could find all the right keywords and put them in all the right places and still never show up in search results. This is because there are other factors in play that could be preventing your online success.

Technical SEO

As we mentioned above, crawling is essential to get discovered by Google. Crawling is when Google discovers that your pages exist. Googlebots follow your internal links to discover all your pages, which makes internal linking vital. Additionally, if Google has never crawled your pages, it doesn’t know they exist. It can’t show a page it doesn’t know about.

Indexing also plays a role in this. Indexing is when Google knows your page exists and includes it in its index. However, it’s not always a given that Google will index your pages. In your CMS, there’s a box that’s often accidentally clicked that discourages search engines from indexing your pages, basically asking Google not to show your pages. Be sure this isn’t clicked.

If this isn’t checked and your pages still aren’t indexed, a status you can check, you can request indexing directly in Google Search Console.

Link Building

As we mentioned above, having links pointing back to your website is an important ranking factor. Think of it as a recommendation. Google sees other websites linking to you as a recommendation that your content is important. Search engines want to show important content that people will like. 

This process can be done through a lot of different methods, including guest posts, vendor links, link magnets, and digital PR. Some are more guaranteed than others, and some produce more links than others. Choosing one all depends on your preferences and capabilities.

However, not all links are good links. Getting a link from a spammy website or link farm can actually hurt your chances of ranking. Think about it. If you get a link from the New York Times and a link from a spammy website, which one is Google going to value more?

Tracking Success of Keyword Implementation

So you do all the work finding the right yoga keywords, implementing them, and checking all the other SEO boxes. Now you want to see the payoff for all your hard work. There are a couple of ways to do this. 

You can check the ranking of your pages manually. Just search your main yoga keyword and see where it shows up in search. If you’re more interested in the traffic to your website, you’ll need a tool like Ahrefs or Google Search Console to see this. With these tools, you can see changes in position over time as well as impressions, clicks, and more.

Schedule a Free Consultation with Business Coach Josh Biro Today

Do you feel overwhelmed by everything that goes into SEO and yoga studio keywords? Josh Biro has experience helping yoga studios scale their business with digital marketing. Schedule a free strategy session today to talk about how we can help you find, implement, and monitor the keywords that will keep you on the first page of Google.

Yoga Studios Guide to Stickiness: The Secret of Long Term Retention

Yoga Studios Guide to Stickiness: The Secret of Long Term Retention

Getting your yoga students to stick around for a long time isn’t always easy. However, if you are strategic about retention, it can have a huge impact on your yoga business revenue, operating costs, and peace of mind. While retaining a student in the first year is incredibly important, how do you actually improve your year-over-year retention of students? 

It is far easier to retain students that have already been through the doors of your studio than it is to acquire new students, so working on your long-term yoga student retention is the key to increasing your bottom line, and your profitability. We are going to dive into the seven key areas you need to look at to successfully retain your students year-over-year. 

Yoga student engagement

You need to create the desire to practice both with CONSISTENCY and FREQUENCY. Letting your yoga students know that great improvement comes when they are putting in the effort on a regular basis is the key to getting them to visit your studio more often. These are the ways you can improve yoga student engagement:

  • Intelligent pricing – optimize your pricing to get your students on a monthly membership. 
  • Functioning sales process – have a team that knows how to sell students on your pricing.
  • Client experience – this should be at the very core of what you do. You should provide a great class, but create a good impression and a superior client experience. It is proven that the more interactions someone has at a yoga studio, the more likely they are to come back. So ensure that you are engaging your students on a regular basis to ensure student retention. 
  • Motivational aids – challenges, group competitions, rewards for frequent or milestone visits. 
  • Keep marketing – blog posts, email campaigns for members, newsletters, social media posts, and SMS automation.

Cost of switching yoga studios 

The longer a student is at your yoga studio, the more SUNK COSTS they acquire. By spending time and money at your studio, they are investing in your studio so inevitably become more loyal to your business. These are a couple of things that ensure students become more emotionally invested in your business: 

  1. Yoga gear that is specific to your style, or branded yoga gear (that might be uncomfortable wearing to another studio).
  2. A new starter course specific to your studio
  3. Special technique workshops for YOUR style of practice
  4. Static pricing for people on a membership (when prices increase, they remain on the older pricing to encourage long-term retention).
  5. Cancellation funnel – a form that students fill out, or a video they need to watch before canceling. Perhaps even a call they need to have with you before canceling, so you may encourage them to stay, or at the very least find out their reason for leaving. 

Choice 

Students always have a choice as to where they want to do their yoga practice. But you want to eliminate the competition. Put your finger guns away! We are not talking about taking down your opponents. You simply want to offer SO much more that students feel you are the only option. 

  • Make the offering of your studio UNIQUE. 
  • Lean into the way in which you are special.
  • Develop, articulate and indoctrinate your unique selling point.
  • Niche down more! (if possible).

Control of money flow

You want to be in control of your money flow. You want your students to not have to think about the cost of their yoga practice, but rather the value it adds to their lives. In order to take the cost out of their minds, consider implementing a direct-to-membership pricing option. You’ll also eliminate the need for them to say “YES” again by sending them straight to membership. 

Yoga studio community 

Community is people connecting with one another. Community is not just students being connected to their teachers, they need to feel connected to one another as well. 

Community creates a context for the conversation. It gives individuals both identity and status. There are many ways you can create a sense of community within your studio. Having a chill-out space where people can relax and get to know each other greatly improves a studio’s sense of community. Hosting events is another way to allow your students to get to know each other. 

You can also use social media to connect with your students. Follow your students and comment on their posts, which encourages engagement between students as well. 

Cause 

Your cause is your WHY factor. What problem do your classes or your yoga training solve? It’s generally something that ties into your mission, vision, power statement, and branding!

This can be a tricky one. While your cause doesn’t necessarily need to be their cause, your cause does need to be something that your students believe in. 

Yoga student contracts

Contracts can work, but they NEED to be done the right way. Most people are scared to be tied down, so you don’t want to initially tie them into a long-term membership. A contract should be an agreement between you and your student. An understanding that you are entering into a relationship – and that there are benefits on both sides. 

If your student agrees to a long-term relationship, for instance, a 12-month contract, there should be a noticeable upside. For the student, there should be a significant monthly price difference, and for the studio, they have guaranteed income from that particular student for at least 12 months. This is an obvious win-win situation. 

This should be offered to students who are perhaps already on your membership offering or have been attending classes on a weekly basis for a significant amount of time. 

Increasing your long-term yoga student retention 

Now that you have a better idea of how to make these simple changes to your business, you can effectively encourage your students to stick around for years. Unfortunately, you will always be battling for priority in your student’s life, but making your yoga studio an invaluable asset to each and every student is how you win the battle. 

Are you ready to retain more yoga students year after year? Follow these simple steps and you’ll soon have students who stick around for the long term!

Want to have a conversation with a yoga business coach about your retention strategies? Join the conversation for free in the Yogapreneur Collective network.

Discover Your Financial Secret Sauce In Your Yoga Business’s KPIs

Discover Your Financial Secret Sauce In Your Yoga Business’s KPIs

When planning for your yoga business’s success, it is important to keep your finances top of mind. Many people shy away from numbers, but when you know what your KPIs are, you can set smart goals based on actual numbers, you can track them, and set yourself up for financial success!

KPIs are going to help you lead a better business, financially. In fact, we like to say that KPIs help you Keep Potential Income. 

Not sure where to start with KPIs, or even what that acronym means in the first place? Not to worry. In this post, we will help you understand what KPIs are and why they’re important for your business. Then, you’ll learn which ones you need to track in your yoga business so that you can whip up your financial secret sauce so that you can breathe as easily as your customers. 

Let’s get started!

What Are KPIs?

KPI stands for Key Performance Indicators. They are the secret sauce to your studio’s success, and they’re not that hard to put in place!

Breath is the fuel of yoga, and money is the fuel of business. Being able to track your own growth is critical if you want a sustainable business that doesn’t drain you. 

Therefore, it is vital to track your KPIs. When you track your KPIs, you track the numbers within your business. These numbers indicate the performance of the business overall. You can use these numbers to make decisions about where to adjust your business so that you can improve specific areas. 

The most successful businesses we work with have a keen understanding of their KPIs, and how each one affects their overall business – whether that be their top-line or bottom-line revenue, the amount of time they spend in or on their business, and more. 

Why do KPIs Matter in a Yoga Business?

KPIs matter because they provide quantifiable information about the overall health of your business. 

When you have information – real data – on your business, then you can make informed decisions about where to make changes. 

KPIs provide the information you need to set both short and long term goals, as well as help you understand how to get there. When you know what affects your overall business, and how moving those KPIs around can help you achieve your business goals, then you truly have the keys to the business of your dreams. 

Your KPIs give you control and power over your business. When you track your KPIs, you’ll know exactly which levers to pull and how they will impact your business growth. They take the guesswork out of decision-making and give you confidence like you’ve never had before. 

What KPIs Do You Need in Your Yoga Business?

Now that you know why you need KPIs, it’s time to create your systems. If money is the fuel of business, systems are also the foundation. 

Each business is different, but every yoga business MUST have the following KPIs in place:

  • Total revenue
  • Total expenses
  • Net profit and loss

You can typically find these numbers in your business software or accounting software. 

As a reminder, your net profit or loss is found by subtracting your expenses from your revenue. 

Additionally, we recommend that Yogapreneurs track the following KPIs:

  • Leads
  • 1st visits
  • 1st visit return rate
  • Into purchase rate
  • Intro conversion rate
  • Churn rate
  • Lifetime value
  • Year over year retention
  • Capacity utilization

These numbers are perfect indicators of the basic inflow and outflow of your business, and each of these numbers are interconnected. 

In yoga, we learn about the mind-body-spirit connection. In business, the overall health and flow of your business is connected to the health of all areas of your business. Therefore, it is beneficial to track more than just the basics. 

Therefore, other numbers we recommend that every Yogapreneur tracks are:

  • Referral sources
  • Cost of client acquisition
  • Individual staff performance
  • Retention rate
  • Revenue by teacher
  • Class performance
  • Revenue by class type
  • The average number of clients per class
  • The actual NET revenue per:
    • Class
    • Client
    • Visit

Some of these numbers might require time at the end of each week, month, and quarter to track. However, our coaches at the Yogapreneur Collective can also help you track these numbers, and hold you accountable for finding these numbers at regular intervals. 

How to Track & Set Goals With KPI’s

Once you know what KPIs you want to track, it’s time to set goals and start tracking your progress toward them!

Here is how we recommend setting your data-driven goals:

  1. Areas of Opportunity – Discern where you have the most opportunity to improve, and focus your attention and efforts there
  2. Team Members – Determine who is responsible for the particular goal
  3. Set the Goal – Write it down, and make sure everyone is bought in to the success of this goal
  4. Define the Process – Know exactly what needs to be done to achieve the goal
  5. Timeframe – Decide when it will be accomplished by. You may need to set smaller goals to help you achieve it, and use those benchmarks to reevaluate the process or timeframe. Decide if it is a monthly, quarterly, or yearly goal. 

Once your goals are set, it is time to track them. It is important to have tracking in place because if you don’t, it’s like taking a pose out of alignment – your goal will fall apart, and will take up more of your time than it was worth. A lack of tracking will do you more harm than good. 

We recommend tracking your goals in one of the following places:

  • Mindbody spreadsheet – Can be found in your Mindbody platform
  • The Yogapreneur Collective MBO KPI spreadsheetDownload it here
  • The Yogapreneur Collective Wellness Living KPI spreadsheet – Get it in the YC
  • Build your own spreadsheet – Take any of the above and create a spreadsheet that works for you

Next Steps

Understanding your business on this level is empowering. When you know how you can change one thing in your business and see the ripple effect of it, you will have the power to steer your business in any direction you want to go. 

KPIs give you the knowledge and power to make effective decisions in your yoga business. 

Your next steps are to:

  • Decide on your goals
  • Choose which KPIs will get you there
  • How you will track your KPIs and your progress

We recommend that you start with a KPI sheet, which you can grab in the Yogapreneur Collective network.

If you need additional assistance creating and tracking your KPIs, schedule a consultation with a Yoga Business Coach here. Together, we can help you understand where the areas of opportunity are in your business, and what is holding you back from achieving your goals. 

Systems are the form of a business. With the Yogapreneur Collective, we can help you breathe as easily as your clients by implementing ethical, sustainable systems based on YOUR unique numbers.

When to Hire a Yoga Business Coach

When to Hire a Yoga Business Coach

So, you’re ready for coaching!

This is exciting news, and you’re definitely in the right place. 

As you look to take your yoga business to the next level, you might have questions like:

  • When is the right time to do it? 
  • When do you reach out?
  • How can you allow someone else into the business that you’ve created? 

Ready to hire a Yoga Business Coach? Schedule your free strategy session with the Yogapreneur Collective today!

When you’ve built something all on your own, like the badass Yogapreneur that you are, it can be difficult to take advice from someone else. After all, you know your business a hell of a lot better than any outsider. 

But the valuable experience a Yoga Business Coach can bring to the table makes all of the difference. So, when do you bring them on board? 

The short answer: Any time that you’re working on your business. It’s all about the scale at which you’re participating with them that changes. 

How often should you use your Yoga Business Coach?

A Yoga Business Coach can be turned to for advice whenever you need them. Remember, they’re rooting for you, there to support you whenever your business requires them. Think of using a Yoga Business Coach during all of the pivotal moments in your business’s lifetime. Here are a few examples: 

Writing a business plan

While you’re in the process of writing your business plan, having a Yoga Business Coach with experience to guide you in the right direction will always be a good idea. If you get started on the wrong foot, it’s hard to make a recovery. If you start your business on the right foot, you will experience greater growth in far less time.

Lean on the knowledge and experience that your Yoga Business Coach has to make your business successful right from the start. 

As you’re planning your business, you might need the advice of your Yoga Business Coach about once a month, just to run your ideas by them and get their valuable insight.

A few months from opening

When you’re getting your business set up, and you’re just a few months from opening your doors, you may need to lean on your Yoga Business Coach a little more heavily. This is one of the most stressful times in a business owner’s life, so getting regular direction will serve you well. 

It’s very likely you’ll need your Yoga Business Coach a little more during these times, even as much as once a week. Knowing that the opening of your business is going to go smoothly makes it all worthwhile. 

When your business plateaus

When you’re not growing it can sometimes feel like you’re taking steps backward. As a Yogapreneur, you may have some ideas on how to keep growing, but more importantly, your coach will look at the current state of your business, help you set goals for where you want your business to go, and give you the strategies to make it happen (including action items and things to delegate to the team to really check tasks off your list).

As an owner are often too close to your business. You are in the habit of doing something a certain way, which can hold you back from seeing the next steps to create growth. A coach has a larger perspective from working with other studios and seeing what works and what doesn’t.

A Yoga Business Coach helps you define your big hairy goals, like increasing new students or increasing profits, and will help you create a plan with clear action steps so it doesn’t feel so overwhelming. Having a coach to lean on means you don’t have to figure it out all alone.

When you’re trying to come up with new ideas and implement new business strategies, you’ll probably need to consult with your Yoga Business Coach about twice a month. Once you have implemented the strategies that your coach teaches you and you’re seeing growth, you may want to reduce it to once a month. 

You’re not profitable

If your business has been running for a couple of years, but it’s still not profitable, you’ve hit an emergency state! You need to start working very closely with your Yoga Business Coach to get you out of the red zone and into the green. 

It depends just how much of an emergency it is, as to how often you’ll see your Yoga Business Coach – but preferably at least once a week until your business has become a profitable one. 

Hiring a Yoga Business Coach throughout different business phases

Who needs a Yoga Business Coach? Everyone. 

Yoga Business Coaches are most effective when working with you throughout various stages of your business growth. They will be able to anticipate plateaus, help you gain profits, and will know your business inside and out. 

 Here are a few of the stages that you should consider on-boarding a Yoga Business Coach. 

  • When you’re opening your yoga business
  • When you’ve hit a plateau
  • When you’re planning for growth
  • When you’re planning your exit strategy
  • When you’re burnt out or losing your enthusiasm
  • When you long for a vacation but see no way to take one
  • When you or your studio’s finances are not balanced

Basically, every stop along the way. 

When you need the help of a Yoga Business Coach

As you can see, a Yoga Business Coach can help you out at every stage in your yogapreneurial journey. 

But there are some cases where you may need immediate assistance. If you aren’t already working with a Yoga Business Coach, then it’s important to get started with one right away

Here are a few examples of when you definitely need to be working with a Yoga Business Coach:

  • When you’ve spent $1k on Ads and didn’t see any increase in traffic through your door. This means that your ad targeting is all wrong, and you’ve essentially been throwing money down the drain. Don’t risk doing it again. Instead, speak to a person you can trust, and who knows what they’re doing when it comes to yoga business marketing. 
  • When you’re writing a business plan, but can’t seem to get your numbers together to get a bank loan. This is an incredibly difficult situation, especially when you’re new to the business, and making predictions can feel almost impossible. Guess what? Yoga Business Coaches have been through this all before, so asking for their help will speed up the process exponentially. 
  • If you’re working 60 hours a week or more just to make sure that your yoga studio is running smoothly, while taking home a salary that amounts to less than what you pay your teachers, then you NEED help! And you need it now! 

You didn’t open your yoga studio to work your life away and not see the rewards. A Yoga Business Coach can help move your business into a place where you can work fewer hours, and take home a better salary. 

The final straw

A Yoga Business Coach is the best investment you can make in your business. They will save you from pulling your hair out, trying marketing tactics that don’t work, and losing the fun in your business. 

Therefore, ask for help before you need to. 

Stick to your yogic values and practice business alongside the guidance of a coach. 

So when should you hire a Yoga Business Coach? The answer is now. 

Book your free strategy session now.

Website 101: Creating a Sales Page that Converts

Website 101: Creating a Sales Page that Converts

Not all yoga studios knew about this but… It is extremely important to have a sales page! A sales page is different from a home page or landing page. It’s ok if you don’t know how to create a sales page. We will teach you below!

A sales page is important because it can help you find and convert new business. Sales pages must be easy to find online, easy to navigate and give clear directions to your future customers. 

This post contains everything you need to know about how you can create a sales page that converts. Are you ready?

Why do I need a sales page for my yoga studio?

Technology plays an important role in any business – especially for your yoga studio! Not only is there a lot of internal technology, you need technology to help you reach your clients. This might be for teaching online classes, or for reaching out to new clients. 

Common technology that you’re likely familiar with includes Zoom, Instagram, Mindbody, and more!

A core piece of technology that your yoga business needs is a sales page. Your customers are out there searching for you- you simply need a sales page on your website to help you turn ‘curious’ into ‘customer’!

How does my sales page convert new clients?

A sales page helps capture people’s attention right away, and inspires action. When creating your sales page, keep this in mind as you’ll want to have few distractions and clear calls to action. Simplify your sales process!

When the sales process is simple and fast, your visitors will take action faster, meaning that you will see more conversions. 

There are a few things to consider before creating your high-converting sales page.

To start with this goal, we will teach you to:

  • Learn the difference between a sales page and a landing page – so you can use them both effectively in your business
  • The essential elements of a sales page that converts – what needs to be included and what you can ditch!
  • How to create a sales page template for your studio website that you can use at any time – so you don’t get stuck doing it again!

Sales page and a landing page – similar yet different

A landing page, home page, and sales page can be quite similar, but they have some key differences. 

A home page is an introduction to your business. It sets the stage and provides context which usually offers multiple desired actions.

A landing page is a part of a webpage that stands alone and has a focused desired action – usually asking someone to sign up for something, whether it is paid or free. It is sometimes called a squeeze page. 

A sales page is a type of landing page, but its desired action or purpose is to get someone to purchase something.

Now that you understand the types of pages, let’s go a layer deeper. 

Depending on your prospective client or customers, and their commitment level, your sales page can either be long-form or short-form.

The difference between short and long-form landing pages are the length or number of words. If the commitment level of what you’re selling is relatively low, your page will likely be shorter. If a potential customer or client needs a lot of information or is making a high-ticket purchase, the page will likely be longer. 

For example:

  • An upsell from introduction to membership – short form
  • $29 for an hour workshop – short form
  • Sign-up for the email list – short form
  • $4,000 Teacher training program – long-form
  • Direct to membership commitment – long form

Essential elements of a sales page that convert

Before starting to create your sales page, you should consider the following:

  • Know your offer -The offer should be clear and concise
  • Know your audience- How is your audience getting here and why?
  • Know the sales technique – Do you need to create a long-form or short-form sales page? How much convincing does your potential customer need?

PAS Copywriting Formula

When writing your sales page, it is important to consider how you write to your client. We strongly recommend the PAS Copywriting Formula, which stands for Problem, Actions, Solution.

Problem: Present the problem your prospect feels

Actions: What are the actionable items they have already tried and why it isn’t working

Solution: Present your (better) solution to the problem

This formula will help you better understand the sales page you are creating because you understand your ideal client better and can speak to them directly. 

Once you have the PAS foundations, you can also consider the following elements of a solid sales page: 

  • Context
  • Problem
  • Actions already tried
  • Solution
  • Credibility
  • Overcome obstacles
  • Action

Here are a few suggestions to help you identify how to implement these additional elements:

To show credibility, you may add social proof such as client testimonials, awards, or recognitions. Adding them to your sales page will help your ideal client understand that you already have existing clients or customers that are happy with the product or service you provide. Awards or recognitions are proof that you’ve been in the business for a while and that you are excellent to work with.

When overcoming obstacles, it is useful to provide a short FAQ section where you can provide answers or clarifications about your offer. To make this section stand out, brainstorm your common objections and turn them into questions. Then, answer those questions as you would if someone were talking to you directly. 

Another important element of your sales page is visuals. Visuals help in capturing the interest of your visitors. The photos should be able to support the message of the page and represent the audience. 

Avoid using stock photos as they can lack credibility and uniqueness. As much as possible, use photos of real clients. If you use videos, make sure that the thumbnail of your video is also representative of your audience and entices them to click. 

Finally, ensure that there is a CTA or Call To Action button.  The button should be clear and consistent throughout the page with bright and contrasting colors. It should be written in the first person like “I want to” or “I will join”.

Your goal is to inspire action. That means that there should only be one, consistent call to action. 

Your page should also be mobile responsive. Your page should be easy to read and navigate, and you should check to make sure all your links work. Ultimately, make your sales page easy to use and hassle-free. 

What to include and leave out

Overall, when creating your sales page that converts, make sure to include:

  • Reader-focused copy
  • Supporting images or videos
  • Clear and concise CTA buttons
  • Supporting social proof
  • Overcoming FAQ

You should also avoid anything that is unnecessary. This includes:

  • Big blocks of text or too much text
  • Headers and footers
  • External links

And before you launch, make sure to:

  • Check the mobile layout
  • Include any deadlines for your offer
  • Tell your audience what happens after they buy
  • If it came from ads, does it have a piece of obvious information? Is there a location/map?

Now you are ready to create a sales page that converts!

You now have all the info you need to improve your web pages! These will help you attract new members to your yoga studio, and communicate clearly with potential clients. 

For additional yoga-specific sales and marketing information, click here to see our yogapreneur-centered blog posts.

It’s time for you to start growing!

Why Should You Hire a Yoga Business Coach? 

Why Should You Hire a Yoga Business Coach? 

You may have heard of a Yoga Business Coach before, but why should you hire one? The extra cost might seem a little counterproductive, especially if your business is already struggling. But having a Yoga Business Coach come alongside your business can create benefits that far outway the costs involved with hiring an extra member of your team. 

Whether you’re trying to move your business forward in the right direction, or you’re just getting started with your yoga studio and want to start off on the right foot, a Yoga Business Coach can make the process a lot easier. Because our knowledgeable Yoga Business Coaches have experience with every stage of the process of building a yoga studio, they have invaluable advice to offer. 

Here’s exactly why you should be hiring a Yoga Business Coach, no matter what stage of the journey you are on. 

Increasing the profit of your business

What yoga studio isn’t looking to increase their bottom line, and in turn, their profitability? While having a yoga studio is primarily about your passion and wanting to improve the lives of those around you, making money while doing it is just as important. After all, if the business is running at a loss, it’s not going to be around to help people for very long. 

More income for the studio means that there will be more people practicing yoga. With this frequent, consistent practice, the business will have a larger impact on the community and the world. 

Hiring a Yoga Business Coach means that they can give you pointers on how to increase your profitability. While it may seem like an easy solution, as a new business owner or owner of a studio that’s been around for a while but have hit a plateau, you may not know exactly how to go about this. 

While decreasing your overheads is one way to do this, there are more complex solutions that can provide even greater results. Decreasing your churn rate (the rate at which people cancel their membership at your studio) can greatly affect your bottom line. Increasing the lifetime value of a client by retaining them for longer is another way to move your business into a more profitable zone. 

But because each yoga studio is different, there is no one size fits all solution to increasing profits. So having a Yoga Business Coach that can come alongside you and tailor-make strategies just for you is a completely invaluable experience, and one worth investing in. 

Get specific guidance for your studio

No two yoga studios are the same, and for that reason, you need specific guidance for the current situation that you find yourself in. While there is an overwhelming number of online resources ready to help you, they are not specifically written for your particular business. 

So hiring a knowledgeable Yoga Business Coach to guide you through your current situation is something you’ll never regret. Receiving advice that is specific to your particular situation at that given moment is something you need as a person who owns their own business. 

Owning and managing a yoga studio can sometimes feel incredibly lonely because you’re constantly on the go, having to figure it all out as you go along. While you are more than likely an expert in the field of yoga, it’s possible that you know very little about business, making the running of your yoga studio a challenge from start to finish. 

But our talented Yoga Business Coaches have been in your position before, all of them even running their own yoga studios at some point in their career. It’s this very fact that makes them experts at what they do. 

Create goals for where you want your business to be

Every good business owner knows that the best way to make progress is to have specific goals and strategies in place to achieve those goals. But coming up with realistic and achievable business goals can be a challenge, especially for first-time business owners. 

Hiring a Yoga Business Coach to create goals for your business with you will make the process a lot easier. Together, you can work on a strategy for reaching the goals in a timely manner. More specifically, Your Yoga Business Coach will help you look at the data points in your business currently to figure out the state of your current business. Then, you’ll create KPI’s to help you track the data points as your get closer to your goals. 

Ultimately, working directly with a Yoga Business Coach will allow you to unlock you & your team’s full potential in a way that you would struggle to identify on your own. Plus, when you’re tracking your progress, you’ll be able to make strategic pivots. 

Experience is the best teacher. So having someone on your side that’s put data-driven strategies in place in the past can give you exactly the insights you need. 

Give you time 

As the owner of a yoga studio, you constantly have a million things on your plate. It likely feels like working with a Yoga Business Coach would add yet another task to your neverending list of things to do. However, that’s not the case. 

Working with a Yoga Business Coach gives you time back in your schedule. This is because they will be able to identify what the most productive and mundane tasks are. With this in mind, you’ll immediately be able to delegate or eliminate certain tasks and start focusing on what is most important. 

Additionally, they will help you put systems in place to help you automate some of the most repetitive things that you and your staff do. When we create systems and procedures, your studio will start to run itself and you will experience more time freedom to work on the larger vision and goals of the business, and have more personal time. 

So, even if you’re already feeling super busy, working with a Yoga Business Coach will help you find peace in processes and free up hours of your time each week, even with an hour or two dedicated toward coaching. 

Additionally, working with a Yoga Business Coach can help you save time in creating your dream business. Learning from someone who knows what they’re doing saves you the time of having to learn by yourself. Instead of taking a couple of years to build a thriving yoga studio, you could achieve it in half the time. Although hiring a business coach costs you time, that time will be made back by speeding your studio into a more profitable future. 

Someone to hold you accountable

A Yoga Business Coach holds you accountable. They will check up on you on a regular basis to make sure that you are implementing the steps that you planned. Having that accountability often motivates you to get going and make improvements to your business because, at the end of the day, you have someone to answer to. 

Your Yoga Business Coach will make sure that you are finding the time to make your business run like a well-oiled machine. After all, that is what you’re paying them to do. They are there to give you an encouraging word when you need it and give you careful guidance along the way. Having someone to report back to at the end of the day is one of the ways you can ensure you’re managing your time efficiently. 

Hiring a Yoga Business Coach

Have you been trying to decide whether or not to hire a Yoga Business Coach? It’s a no-brainer. With all of the benefits that come along with having an experienced guide by your side, there’s no reason not to. 
If you want to find out more about our Yoga Business Coaches and what’s on offer, join the Yogapreneur Collective. If you want to know whether or not a Yoga Business Coach could help your yoga studio, then book a free strategy session with one of our experts. They’ll help you to come up with a game plan to make your yoga studio a success.

Who Needs a Yoga Business Coach? 

Who Needs a Yoga Business Coach? 

The answer to, “Who Needs a Yoga Business Coach” is probably very similar to the answer that you’d give a student who asks why they should practice with a teacher. Can you learn yoga on your own? Sure. Do you stand to learn a lot more, improve your postures, and gain confidence practicing with a teacher? Almost always. 

Yogapreneurs are no different. Can you run a business on your own? Sure. Do you stand to learn a lot more, improve your systems and marketing, and avoid the mistakes that other yoga business owners have made with a Yoga Business Coach? Absolutely. 

Whether you need someone to show you the ropes when you’re first starting out, your business is struggling along, or you’ve hit a plateau, a Yoga Business Coach can help your business to thrive. 

Yoga Business Coaches are trained to partner with your business at every point throughout your journey and help make adjustments and improvements. They’re experts at what they do, and at the Yogapreneur Collective, they’re trained in the Yogapreneur Business Method. 

When you have a Yoga Business Coach in your corner, they guide you into a new ‘posture’ of your journey. After all, if your business is not growing, it’s dying – if you’re not taking steps forward, you’re moving backward. 

In life, in yoga, and in business, it is important to keep striving for new goals. As a yoga business owner, you need to stay current, relevant, and to present your yoga business as one worth taking note of! Let’s take a look at why your studio could do with a Yoga Business Coach.

Why a Yoga Business Coach is Important

If you’re a yoga business owner (or Yogapreneur, as you’re called around here!), and wondering why you should hire a Yoga Business Coach, then I encourage you to think about it this way:

Would you tell a potential yoga student that they’re in good shape, and therefore don’t need yoga? We’d sure hope not!

You’d likely tell them that there is always room for improvement, whether that is physically, emotionally, or spiritually, and that yoga is a great avenue to stretch – both literally and figuratively! – beyond their current limitations. 

As a yoga business owner, you also need to continue to improve so that your business never stops growing. Continually deepening your practice is the only way to keep getting better, in yoga and in business – so it’s an important step on the journey. 

But doing it alone can be difficult, especially if you don’t know which direction to turn in order to take steps forward with your yoga business. Bringing in a professional and experienced coach that specializes in your niche can only be of great value to your business, now and in the future!

When to Hire a Yoga Business Coach

From professional athletes and their coaches to CEOs and the consultants that guide them, nearly every top-performing professional has some sort of coach behind them. Without a Yoga Business Coach, yoga business owners may end up plateauing in revenue and profit, and be left unsure of what to do next. 

But at which stage should you bring a Yoga Business Coach into your journey? The answer – you can lean on one at whatever stage of business you are in. This is because there are always improvements that can be made to take your business to the next level. 

Your next level may look different from other yoga business owners’ next level. You may want to expand your revenue, personal income, or community outreach. Ultimately, you likely want to make a larger impact in your business without sacrificing your own health and wellbeing – in your body or bank account. 

Here’s how a Yoga Business Coach can help you each step of the way: 

When You’re Opening Your Yoga Business

Opening a yoga business can be a lot, especially if you’re new to being a Yogapreneur. If it’s something you’ve never done before, there are many pitfalls to avoid – and a Yoga Business Coach can help you to effortlessly navigate these.

In the beginning, you’ll likely be unsure of the steps you need to take as a yoga business owner, so let an experienced mentor guide you through the process. You’ll need to market your new business the right way to get your name out there, having a little help on this front can help you save time, money, and a TON of stress in the long run.

For a new business, you’ll also need to put systems into place to ensure a smooth-running operation. A little guidance can save you time that you may waste not having systems, or putting the wrong ones in place. It also saves you a lot of trial and error. When you set up systems that have longevity, it saves you from a lot of admin work or redoing things at a later stage along your journey. 

Avoiding silly mistakes will prevent you from experiencing great frustrations and give you an edge against your competitors. Having a Yoga Business Coach at the early stages of opening your studio will give you an advantage that gives you a leg up on the competition and sets you up for long-term peace of mind.

When You’re Experiencing Growing Pains

Your business boomed shortly after getting started, but now what? If you are struggling to grow after your business showed initial promise, then guidance is needed to keep the business going, and eventually lead it to thrive. 

It is common for yoga business owners to reach a point of burnout. You may have let years pass without taking a proper vacation, or the turnover in your business may have become exhausting. Or, you may have plateaued and aren’t sure what to do next to move forward. 

In yoga business, there is a strong push to open the doors to your business and start teaching yoga classes, all with the best of intentions. However, we find that people who don’t expand their yoga studio teams also end up running every portion of their business themselves. What they’ve done is created a job for themselves rather than a business. 

When you’re experiencing growing pains, it is important to partner with someone who can help advise you on how to maintain your growth while taking time for yourself. This means a Yoga Business coach who can advise on building your team, systems, and procedures so that your business can run itself and give you more personal time back in your life. They will help you understand your numbers, marketing, and systems so that you can stop working ‘in’ the business and keep working ‘on’ your passions. 

When You’ve Hit a Plateau

Often yoga businesses start with a boom and continue to do well, but they stop growing. You didn’t start your business to just be ‘getting by’.

Or, let me put it another way: holding a pose is great for your students, but this isn’t something you want to let happen to your business. 

If you’re getting comfortable, it’s time to level up. And when you’re unsure what to do next, a Yoga Business Coach can offer insights on where you’ll need to direct your energy. It’s very easy to lose momentum and motivation at this point, but this is in fact one of the moments that define your business – choosing to grow rather than settle will set you up for success. 

As a Yogapreneur, you’ve been working hard at your business to create something you’re proud of. But it’s also important to take some time off and find a way for your business to operate and generate profit. A Yoga Business Coach can help you achieve this, and find ways to increase your own salary to make your life more comfortable at the same time.

A Yoga Business Coach can offer insights on how to leverage strategic marketing, train your team, and implement processes to help you move past a plateau and into more consistent growth. 

When You’re Planning for Growth

Planning further growth within your yoga business requires incredibly strategic thinking. A Yoga Business Coach might see opportunities in places you haven’t yet considered. Having these fresh eyes and a new perspective could be exactly what your business needs to make it to the next level. 

If you want to keep winning well into the future, then having a mentor with the right mindset will help your business to go far. Implementing further growth plans might require you to take a step back from the business, allowing others to run and take over certain portions of the work to enable further growth. It could also mean opening multiple studios, or perhaps your Yoga Business Coach has an even greater vision for the direction of your yogic business. 

When You’re Planning Your Exit Strategy

Bringing a Yoga Business Coach on board is especially important when you’re planning your exit strategy. This could be completely automating the running of the business so that it can run smoothly without you, freeing up your time to focus on other projects, or yourself. 

It could also mean that your business was a successful one, but now you feel it’s time to move on or that you no longer want to have the responsibility on your shoulders. Having someone to guide you and mentor you through the sales or closing process can be immensely helpful. A Yoga Business Coach knows the intricacies of stepping away from your business and can help you make sure that it is advantageous for you. 

The Bottom Line

Whether you’re just starting on your Yogapreneur journey, or you’re well on your way with a successful business, having a Yoga Business Coach can help you in many ways. You may have heard the adage, “It’s lonely at the top.”. In Yogapreneurship, that means that while you may know plenty of other yoga business owners, you might not have friends in the industry that you can go to for sound, personalized advice. 

A Yoga Business Coach works with studios worldwide and can advise you on your next step, all while helping you think several steps ahead. They have their finger on the pulse of industry cutting-edge strategies and trends and are keenly aware of what works and what doesn’t.

Guiding you through the next steps to generate more income, more impact, or more time for yourself.  These mentors are not just for yoga studios that are struggling, but rather for any and every Yogapreneur ready to tackle the next stage and become even more profitable. 

Connect with a yoga business coach and start working on your business today, whatever phase you’re in or working towards.

What is a Yogapreneur and Why You Should Aspire to Be One

Tips for Becoming a Successful Yoga Entrepreneur

Perhaps you’re new to the yoga industry or are deep into it and considering your next move. Maybe you’ve always considered yourself an entrepreneur with a yoga studio, or a yogi that happens to have a yoga business. No matter where you fall in the wide world of yoga business ownership, you are a yoga entrepreneur. 

What is a Yoga Entrepreneur?

At the Yogapreneur Collective, we get that being a yoga business owner is a fragile balance between making sure your business is profitable and making a difference in the lives of those you teach. Sometimes, it feels like you have to decide between being a yogi and being a businessperson. However, as a yoga entrepreneur, this is not the case.

The definition of the word yoga comes from the Sanskrit word “Yuj,” which means to join, to yoke, or to unite. 

An entrepreneur is someone who takes great risks to set up a business in the hopes of becoming profitable. Being an entrepreneur is often thought of as a high-risk, high-reward career move. It has its challenges, that’s why so few people venture down this path. But surely, the path less traveled has a lot of undiscovered treasure along the way.

So, if we take those two ideas – yoga and entrepreneurship – and integrate them, we get you: a yogapreneur. As a yogapreneur, you bring these two complex ideas together seamlessly, integrating yogic ways into their everyday business practice to create something truly powerful for yourself and your community. When done correctly, the results are incredibly rewarding for both your bottom line and your soul.

There’s a famous quote about entrepreneurs that says, “Being an entrepreneur is like choosing to get punched in the face every day but getting up to do it again because you believe in it.” Whether or not this is true, there’s no doubt that yoga entrepreneurs take hits that traditional employees do not, yet they keep coming back for another try at making their business work. 

Yoga and Business Aren’t Separate From Each Other

When we talk about yoga entrepreneurs, business and yoga come together as one. Rather than being two separate aspects of your company, they need to work together. At times, the work of a yoga entrepreneur will be challenging, but by implementing yoga (union) into the business in a positive way, you can create something that is truly powerful – inspiring many others along the way. 

In order for your business to succeed, you need the yogi and the entrepreneur in you to work together. They need to co-exist in a way that allows them both to shine, playing to each other’s strengths in a harmonious way. This can only be done if you understand the intricacies of both roles that you need to play. Let us warn you, it won’t be easy, but it will be worth it. 

Entrepreneur

Dharma is a word that comes from Sanskrit, meaning “law or decree.” In Buddhism, it dictates what duties you need to fulfill in this lifetime. If you have an entrepreneurial spirit then it is something that you need to bite the bullet and go for! Never miss out on the opportunity to follow your path.

Combine your Dharma with your passion, and you can create the life of your dreams – one that you dream of and strive for emphatically. 

However, being an entrepreneur is one thing. Being an entrepreneur in the yoga industry adds a level of specificity, and it is so much more than simply teaching yoga. As an entrepreneur in the yoga space, you want to be sure that you’re not simply creating a job for yourself, but creating a business that works for you.

Yogi

Bringing the yogi in you into the business means you’re running a business with purpose, and you’re using ethical practices to do it. You’ll also make all business decisions in a heart-centered, yogic way: this will ensure union within your business. Yogapreneurship is a soul business – it means knowing that you’re consistently approaching your business in the way that most aligns with your practice and your beliefs.

Yogis consider the environment, their impact on it, and how their business can implement practices that not only minimize damage but help the environment and those around them. Being sensitive to your community is integral to your messaging, marketing, and impact.  

Yogis take time to meditate and reflect. This gives you the opportunity to see and fill your community’s needs around yoga and create a holistic business that benefits those who make use of your services. When you see your ideal clients and their needs, it allows you to run your business sustainably, making waves well into the future.

Yoga Entrepreneur Tips

Being a yoga entrepreneur is about much more than profit. It’s about having a satisfying and rich lifestyle and career that feeds your body, mind, and spirit. 

The best way to build a thriving yoga business is to focus on reaching your target demographic, showing them what you have to offer, and demonstrating how yoga can help them live a better inner and outer lifestyle. Everything from your website to your business plan should be infused with these ideas, so you never lose sight of your business’s purpose.

Below are the top 7 yoga entrepreneur tips you should follow to kickstart your yoga studio.

1. Create a Website

A comprehensive, intuitive website is crucial to running a successful business in the 21st century. A website tells potential customers what you offer and how to find you. It provides current customers with information about class schedules and special offers, and it provides rich data to help adjust your business strategy as you grow. 

As you build your website, make sure it has: 

  • Clear and distinctive branding
  • An easy-to-remember web address
  • Intuitive navigation and clear contact info
  • Calls to action and customer testimonials
  • Comprehensive analytics on the back end

2. Find Your Niche

Yoga is multi-faceted, with an array of nuanced niches to explore. Choosing several related yogic niches to teach makes it easier to identify a target audience and streamlines the purpose of your business. For instance, if you want to appeal to underserved demographics in the yoga community, you might decide to teach beginner courses, restorative yoga for pregnant and aging individuals, and children’s yoga. 

3. Invest in Marketing

Marketing lets your target audience know you exist, how to find you, and what you can do for them. Social media and graphic design platforms make it easy to market on a budget, but you should still set a budget for professional marketing assistance. A marketing consultant, for instance, can help you develop a strong marketing strategy, establish brand design guidelines, and help you build a marketing team for long-term success.

4. Don’t Immediately Leave Your Day Job

Balancing a day job while building a business is undoubtedly a challenge. However, a full-time job guarantees stability and an income while you get your yoga studio up and running. Your work will come from a place of passion and anticipation, which will be reflected in your branding and messaging. There will also be less pressure to be successful right away. Instead, you can begin by hosting and teaching just a few classes a week and allow word-of-mouth and targeted marketing to help your studio grow over time. 

5. Create a Financial Plan

Building a business doesn’t have to be expensive. It will cost something, but a well-crafted budget and clever financial planning help keep expenses low by showing exactly where your money is going. Robust financial plans prevent overspending and keep your financial efforts focused on specific goals, so you get the most out of every cent.  

To create a solid financial plan, calculate your initial setup costs—these should be fairly straightforward. From there, you can research similar businesses in your area to make predictions about profit, loss, and cash flow to calculate your break-even point. If working out the numbers is stressful for you, Josh Biro, a yoga business coach, can help get you set up.

6. Build a Like-Minded Team

If you’re trying to pull a boulder up a hill, it’s impossible if everyone pulls in a different direction. When everyone unifies and begins pulling upward together, the boulder becomes lighter and the work easy. 

The same is true in business. Success depends on every member of your team moving down the same path. That means hiring individuals who understand and agree with your business’s goals. They don’t have to agree with all of your decisions—in fact, they shouldn’t—but if they disagree with you, their focus should be on the health of the business and its employees and customers, not solely on the bottom line. 

7. Work with a Business Coach

Owning and operating a yoga business is a challenging undertaking. Experienced business coaches like those in the Yogapreneur Collective can help you make sound business decisions, create a business model to automate specific tasks and advise you on things like team development, ethical sales, and community-oriented marketing. 

Our dedicated business coaches take the guesswork out of building and running your business, enabling you to continuously move forward, grow, and thrive. 

Two Brains Coming Together: Yogi + Entrepreneur

Your yogi brain and your entrepreneurial brain need to come together, working together within the business. When making decisions, they need to check in with one another, making sure your decisions are both yogic as well as good for the business as a whole. 

If you’re making a decision and weighing your solution between both your yogi brain and entrepreneur brain, then it’s likely in alignment with your yoga business. Not only will it make your business a more profitable one, but it will be mutually beneficial for your lifestyle, your business, and your community.

So Why Should You Aspire to be a Yoga Entrepreneur?

Yogapreneurs are an incredible bunch. However, let’s be clear: being a yoga entrepreneur is different from being a yoga business owner in a couple of ways. 

A yoga business owner is someone who has purchased or created a yoga business but might not be running their business in a yogic way. This means that they’re simply profit-driven. Profit is extremely important, but when your sole purpose is to return a profit, decision-making doesn’t include bringing your yoga practices to the table. 

Yoga entrepreneurs are ‘why’ driven. They have a purpose for what they are doing and work to ensure that they are creating a business that jives with their personal needs. This means creating a business that doesn’t feel like a job. 

Being a yoga entrepreneur is difficult, but it’s incredibly satisfying. It’s often going to be a challenge that requires you to check in with both your yoga and entrepreneur brain when making decisions. But this also means that you get to work from within your business, creating a product that you truly believe in. And isn’t that what everyone wants to achieve in their life?

Being purpose-driven, knowing what your business stands for, and sticking to your guns are what yoga entrepreneurs are about. They don’t compromise on the things they believe in.

So, yogapreneur, are you ready to tackle the world of business in your own way, leveraging your Dharma to create a stellar impact and increase your profits?

In the Yogapreneur Collective, we help yoga businesses make more money and a larger impact through integral team development, sound systems, ethical sales, and community-oriented marketing.

If this sounds like what you need, we encourage you to join the Yogapreneur Collective. Yoga business ownership isn’t easy, but with a team of experienced coaches on your side, making sound business decisions has never been easier. You can breathe as easily as your students when you work with our team of Yogapreneur Method certified Business Coaches, learn from our community, and join us at our incredible Yoga Business Summits. 

Join hundreds of yogapreneurs just like you in the Yogapreneur Collective right now.

Schedule a Free Strategy Session with Josh Biro

Whether you’ve just opened your first yoga studio or are ready to expand your business, the Yogapreneur Collective can help you increase profitability while having a greater impact on your local community. Additionally, you’ll have access to our team of certified Yogaprenuer Method Business coaches and have the opportunity to join us at our comprehensive Yoga Business Summits.

Book a free strategy session with one of our experts to learn more. We look forward to supporting you in making your business a success.

How to Train Your Yoga Staff to Sell with Soul

How to Train Your Yoga Staff to Sell with Soul

In a yoga studio, all your staff probably want the same thing – to share their yoga practice with their students. Equally, they probably want to become more profitable by bringing more potential yogis into the class – that way, everybody benefits. 

But just because everyone wants the same thing, doesn’t mean that they are all working toward it. So getting everyone on the same page is an important part of your sales strategy. As a Yogapreneur, it’s your job to make sure that your teachers and staff are trained to sell ALL THE TIME!

As the business owner, it’s important for you to be confident that sales conversations are happening in your studio, even when you are away. 

How to get your yoga staff to sell

The best opportunity to sell is during a face-to-face conversation with students. Many of these opportunities may be missed if your teachers and staff don’t know how to sell yoga. While your teachers underwent a thorough yoga teacher training, there was likely very little education about how to actually sell yoga

Training your yoga teachers and staff to sell

Yogis often don’t want to be salesy. Many yoga teachers don’t have sales in their aspirational identity. They more than likely became a yoga teacher to help people. But that’s why it’s important that you explain to them that by selling to the students, they are actually helping them.

Many yoga biz owners are often scared to train their staff to sell as they are scared it will be met with a negative reaction. Another fear is that they don’t know how to train their staff to sell.

But no matter how scared you are, sales are necessary for your yoga business to survive. Cash flow is the breath of the yoga business and sales are how you create cash flow. Ultimately, if you don’t sell, you die!

Answering the why factor

In order to get your yoga staff to sell, they need to know why they are selling. So getting them to understand that your wants and beliefs align is important. The first step is to ask them to answer a few short questions. 

  • Get everyone to answer: “Why are you here, teaching yoga or working in the studio?” “Out of all the jobs you could have, why did you choose this one?” 
  • Once everyone has answered the question, bring up the studio’s “why”. 
  • Speak about your vision and mission statement. 
  • Affirm: “We are all here for the same reason!” It’s all about the clients.

Tell your team WHAT we are selling

It’s important that your team knows WHAT they are selling. It’s not a membership or a yoga package as they may think. You are selling 3 things:

  • Transformation
  • Community
  • Status

These things can only happen with frequent and consistent practice = goal membership.

KPIs – use numbers to prove your points!

Use key performance indicators to emphasize your point that sales are important. These are some of the numbers you can use to do that – you only need to use one or two from this list: 

  • How many members? (show trends)
  • First visit no return – this one resonates with teachers effectively
  • % of first-timers that bought the intro (vs. drop-in)
  • Intro to membership retention (1st to 3rd month if straight to membership)
  • Average attendance per month per student
  • Average months on membership
  • Comparison of average visits between packages

Show your staff how it all connects

Your yoga teachers and staff need to understand the bigger picture and how their “why” connects with sales because sales are crucial to keeping the cogs of the business turning. Without sales, your teachers won’t be able to help anybody. When they grasp this concept, they will be more motivated to sell than ever before.

Tactics to sell yoga

Now that your yoga teachers and staff are sold on the idea of selling, it’s time to give them some practical tips to help them sell more effectively. There is a one-liner that we teach Yogarepneurs that converts better than many other tactics combined. Are you ready to hear it? 

“What most people do is…”

The reason this is so effective is that people trust what the crowd does. Their reasoning is, if most people do it, it must be the best option. So you can teach your yoga teachers and staff to upsell to new clients with something like “what most people do is opt for the all-inclusive membership as you’ll get the most out of your practice with us.”

The next thing you can teach your yoga staff is to affirm the client’s “why” factor. Do this by first asking them one of the following questions: 

  • What brought you to yoga? 
  • What are you trying to get out of your yoga practice? 
  • What’s your yoga goal? 

You can then affirm them with “you are in the right place!” and then repeat their problem statement. Your team can then recommend that the client practices at least two times a week to achieve their goals, and then they can suggest a membership or package. 

You can then act out a couple of role-playing scenarios in which your staff needs to sell to you effectively. When they go wrong, correct them so that they can learn. They can then go home and work on their scripts until they come up with the one that is the most effective. 

Yoga sales training plan: 

So how exactly should you go about training your yoga staff? Here is our 4 step sales training plan: 

  1. The base training
    1. The concepts
    2. One run of role-playing
    3. Homework to work on scripts
  1. Group role-play training
  2. Individual role-play training
  3. Check-in and feedback

Selling yoga without being salesy 

To wrap up, the most important thing your staff needs to be taught is WHY they need to sell. The overall profitability of the business is not the main goal (although it is one of them), but impacting people’s lives and making a difference requires students to show up. 

After a killer training session, your teachers and staff will be ready to SELL like there’s no tomorrow! 

Need a little help getting defining your why and getting your team on board with selling? We’re here to help!

Book your free strategy session now so you can learn key sales strategies and get your team selling yoga like a boss in no time!