How to Train Your Yoga Staff to Sell with Soul

How to Train Your Yoga Staff to Sell with Soul

In a yoga studio, all your staff probably want the same thing – to share their yoga practice with their students. Equally, they probably want to become more profitable by bringing more potential yogis into the class – that way, everybody benefits. 

But just because everyone wants the same thing, doesn’t mean that they are all working toward it. So getting everyone on the same page is an important part of your sales strategy. As a Yogapreneur, it’s your job to make sure that your teachers and staff are trained to sell ALL THE TIME!

As the business owner, it’s important for you to be confident that sales conversations are happening in your studio, even when you are away. 

How to get your yoga staff to sell

The best opportunity to sell is during a face-to-face conversation with students. Many of these opportunities may be missed if your teachers and staff don’t know how to sell yoga. While your teachers underwent a thorough yoga teacher training, there was likely very little education about how to actually sell yoga

Training your yoga teachers and staff to sell

Yogis often don’t want to be salesy. Many yoga teachers don’t have sales in their aspirational identity. They more than likely became a yoga teacher to help people. But that’s why it’s important that you explain to them that by selling to the students, they are actually helping them.

Many yoga biz owners are often scared to train their staff to sell as they are scared it will be met with a negative reaction. Another fear is that they don’t know how to train their staff to sell.

But no matter how scared you are, sales are necessary for your yoga business to survive. Cash flow is the breath of the yoga business and sales are how you create cash flow. Ultimately, if you don’t sell, you die!

Answering the why factor

In order to get your yoga staff to sell, they need to know why they are selling. So getting them to understand that your wants and beliefs align is important. The first step is to ask them to answer a few short questions. 

  • Get everyone to answer: “Why are you here, teaching yoga or working in the studio?” “Out of all the jobs you could have, why did you choose this one?” 
  • Once everyone has answered the question, bring up the studio’s “why”. 
  • Speak about your vision and mission statement. 
  • Affirm: “We are all here for the same reason!” It’s all about the clients.

Tell your team WHAT we are selling

It’s important that your team knows WHAT they are selling. It’s not a membership or a yoga package as they may think. You are selling 3 things:

  • Transformation
  • Community
  • Status

These things can only happen with frequent and consistent practice = goal membership.

KPIs – use numbers to prove your points!

Use key performance indicators to emphasize your point that sales are important. These are some of the numbers you can use to do that – you only need to use one or two from this list: 

  • How many members? (show trends)
  • First visit no return – this one resonates with teachers effectively
  • % of first-timers that bought the intro (vs. drop-in)
  • Intro to membership retention (1st to 3rd month if straight to membership)
  • Average attendance per month per student
  • Average months on membership
  • Comparison of average visits between packages

Show your staff how it all connects

Your yoga teachers and staff need to understand the bigger picture and how their “why” connects with sales because sales are crucial to keeping the cogs of the business turning. Without sales, your teachers won’t be able to help anybody. When they grasp this concept, they will be more motivated to sell than ever before.

Tactics to sell yoga

Now that your yoga teachers and staff are sold on the idea of selling, it’s time to give them some practical tips to help them sell more effectively. There is a one-liner that we teach Yogarepneurs that converts better than many other tactics combined. Are you ready to hear it? 

“What most people do is…”

The reason this is so effective is that people trust what the crowd does. Their reasoning is, if most people do it, it must be the best option. So you can teach your yoga teachers and staff to upsell to new clients with something like “what most people do is opt for the all-inclusive membership as you’ll get the most out of your practice with us.”

The next thing you can teach your yoga staff is to affirm the client’s “why” factor. Do this by first asking them one of the following questions: 

  • What brought you to yoga? 
  • What are you trying to get out of your yoga practice? 
  • What’s your yoga goal? 

You can then affirm them with “you are in the right place!” and then repeat their problem statement. Your team can then recommend that the client practices at least two times a week to achieve their goals, and then they can suggest a membership or package. 

You can then act out a couple of role-playing scenarios in which your staff needs to sell to you effectively. When they go wrong, correct them so that they can learn. They can then go home and work on their scripts until they come up with the one that is the most effective. 

Yoga sales training plan: 

So how exactly should you go about training your yoga staff? Here is our 4 step sales training plan: 

  1. The base training
    1. The concepts
    2. One run of role-playing
    3. Homework to work on scripts
  1. Group role-play training
  2. Individual role-play training
  3. Check-in and feedback

Selling yoga without being salesy 

To wrap up, the most important thing your staff needs to be taught is WHY they need to sell. The overall profitability of the business is not the main goal (although it is one of them), but impacting people’s lives and making a difference requires students to show up. 

After a killer training session, your teachers and staff will be ready to SELL like there’s no tomorrow! 

Need a little help getting defining your why and getting your team on board with selling? We’re here to help!

Book your free strategy session now so you can learn key sales strategies and get your team selling yoga like a boss in no time! 

How to Retain Yoga Students & Maximize Impact on Their Lives

How to Retain Yoga Students & Maximize Impact on Their Lives

As a yoga instructor, your main aim is to maximize the impact you have on your students’ lives. You want to make a difference, or you wouldn’t be doing it. 

But you know that in order to impact your students’ lives, you need to have students. 

The truth is that it costs you a whopping 5x more to get a new yoga student into your yoga studio than it does to retain an existing student. This means that retaining yoga students is the name of the game if you want to run a successful business. 

If you want to make your yoga business a success (and if you’re still here, I know that you do), then you need to learn to retain your students through the three primary phases that they go through during their time with you. 

In this post, you’ll learn about the three phases of a yoga student’s journey, what a student is looking for during each phase, and how you can deliver giving them exactly what they need each step of the way. 

Yoga student journey: phase 1

The first phase of a yoga student’s journey with your studio consists of the first four months they attend classes with you. During this period, you can expect the most amount of drop-offs. Unfortunately, only 20% of students make it through the first phase. 

There are certain questions students are asking themselves during this period to decide whether or not they are going to continue attending classes at your yoga studio. These include: 

  • Do I like this? – Am I enjoying the frequent practice of yoga, and is the experience I’m having at this studio something that makes me want to come back regularly? 
  • Do I like them? – Do I like this yoga studio, the yoga instructor, the person working the front desk, and those that surround me in class? 
  • Does it work? – Is this yoga practice helping me to achieve my goals? 

While some factors may be out of your control, there are ways to ensure extra yoga student retention during this time. While you can’t make a student enjoy yoga, you can make their experience more enjoyable. 

Ensure the yoga studio is always neat, easy on the eyes, and smells amazing. You can curate your yogi client experience to make it one they don’t want to live without. Be sure to give your students tips if they are struggling with a certain yoga pose. There are plenty of ways you can make the experience a better one for your students. 

Again, you can’t force a yoga student to like you, or your business, but by being kind, friendly, and helpful, you will increase the chances significantly. You can also encourage your students to socialize after class by creating a refreshments stand where they can get to know each other and create a community. 

Next, students are wondering if the practice is working. Each student’s goals will be different, so be sure to check in with them when they start so that you are aware of their goals. This way, you can advise them to attend the right class for them, whether their goals are strength, stability, flexibility, weight loss, or core fitness. 

If students are experiencing a tailor-made experience, they are more likely to feel that the yoga practice is working for them. 

Yoga student journey: phase 2

After phase one, yoga students enter phase two of the journey with your business. The second phase consists of the first year they spend as a student at your studio. During this time, yoga studios lose an average of 75% of their students. 

This means that only 25% of the students that made it through phase one, stay with the yoga studio after a year. But again, there are things you can do to retain as many yoga students as possible during their second phase. Over this period, students are wanting answers to the following questions: 

  • Can I make this habitual? – Is yoga something they see themselves doing well into the future? 
  • Am I making progress? – Are they improving in their yoga practice? 

Whether or not a student can make yoga into a habit is up to them. But you are not helpless in the situation, there are certain things you can do to help them turn their yoga practice into a habit. Offering incentives to students who attend more than once a week is just a small example of how to encourage a habit. 

Again, whether or not a student is making progress isn’t up to you, but you can encourage them in their practice, praising them when you do notice small improvements. This can be particularly helpful for students who are naturally hard on themselves, and struggle to see their own progress. 

Yoga student journey: phase 3

Yoga students that make it past phase three (two years as a yoga student with your business) generally go on to become lifetime clients. This is a huge milestone, as exceeding the two-year mark means you are unlikely to lose them as a client unless they move, or you close down. 

During the third phase, students are asking themselves two primary questions. These are: 

  • Is this part of my identity? – Does this give me status? 
  • Does it give me something I can’t live without? 

Although the above problems aren’t anything you as the yoga instructor can do much about, there is one primary problem that you need to watch out for during this phase. Is there another yoga studio offering the same product for a better price? This is generally one of the main reasons students leave during phase three of their journey with a yoga studio. 

In order to retain clients through the third phase, you need to update your yoga pricing to ensure you are offering a competitive deal. 

Retaining yoga students for the long haul

Every yoga instructor’s goal is to improve the lives of as many students as possible through their yoga practice. And the best way to do that is to obtain lifetime clients, those who will stick with your business through thick and thin because it is a place that revolutionized their lives. 

You can do this through a combination of techniques including creating a powerful yoga rewards program. But the best way to do it is to understand each phase of their journey and ensure you are providing them with exactly what they need each step of the way. 
If you need a little extra guidance on how to retain yoga students, book a free strategy session with one of our experienced Yogapreneur coaches!

Instagram Hashtag Strategy | Case Study for Yoga Businesses

Instagram Hashtag Strategy | Case Study for Yoga Businesses 

Over 3 months, we have been engaging with the profiles discovered using relevant hashtags multiple times a week: #yogabusiness #yogabusinesscoaching #businessofyoga #yogapreneur #yogastudioowner

We searched these hashtags on Instagram and interacted with the top 3 posts from each one. We did this by liking, following, and commenting on each.  

By doing this consistently we have seen an increase in the following:

  • Overall engagement rates
  • Post engagement (likes, comments, saves, and video views)
  • Followers
  • Post reach (more people are seeing our content)

Hashtag strategy case study goals

Before implementing this Hashtag Strategy, our Instagram engagement was growing slowly at a 1% increase rate. As Instagram users we’ve all been facing roadblocks since new algorithms have been implemented into the platform, resulting in a lower chance of new posts being discovered and engaged with if your followership isn’t very high (5000+). 

Instagram has also cracked down on bots and third-party organizations that implement automated growth on your account. If any user is caught using these, they risk getting their entire account shut down which would be detrimental to our online community and brand. 

Our goals during this case study were to create more organic engagement at a higher average rate on both posts and profile visits and interactions. We also wanted to increase the number of followers and the reach of the account which will help us get on the good side of the algorithm to increase the chances of posts reaching more people organically.  

Instagram hashtag strategy – case study results 

This strategy has helped us reach our organic Instagram growth goals. This proves that engaging with others helps to grow the engagement on your own account as well. 

Since implementing this hashtag strategy, we have seen a significant increase in the following:

  • Average Engagement rates (Total engagement [comments, saves, video views, likes] divided by reach)
  • Followers (the number of people who follow our account)
  • Post reach (the total number of unique accounts that have seen our posts)
 Avg. Engagement RateFollowersPost Reach
Avg. Before6.43%26944.57k
Avg. Now9.19%29327.08k

Continuous Instagram Hashtag Strategy

Our Instagram account has become a source of discovery for new members of the Yogapreneur Collective. We plan to continue this organic strategy to increase the organic engagement rates further and build a larger following so that we can reach more wellness studios and skyrocket into success. 

Whether you want to conduct this study on your own Instagram, or simply implement our findings and use them to your advantage, this study can help you to grow your own account. The best part is that it only takes 5 minutes out of each day, but has monumental results over a long period of time. 

Are you ready to grow your Instagram following? Try our hashtag strategy to make lasting changes to your engagement rates. 

Next Level Yoga Studio SEO | How To Drive-Up Studio Memberships

Next Level Yoga Studio SEO | How To Drive-Up Studio Memberships

Are you ready to get your yoga studio website ranking in search results? Then implementing local SEO tactics is a must. Make sure that you are showing up when people in your area are searching for yoga studios, and you’ll gain members at an alarming rate. Ready to make your yoga studio profitable AF? Let’s make it happen!

What is local SEO? 

Search engine optimization ensures that your website is showing up in search engine results for people searching for yoga studios. You want to make sure that your website is optimized to show up in search results when people type in relevant searches into their search engine. This gives you the opportunity to turn them into members at YOUR studio.

96% of people that own a computer do local searches. This means that people are looking for businesses in their area. 50% of people that are searching on their mobile phones are looking for local business information. 

97% of people learn more about a local company online than anywhere else. “Near me” or “close by” type searches grew by 900% over the last two years. 

How will it increase memberships? 

Optimizing your website for SEO drives people to your site, builds trust and credibility, and gets you in front of “bottom of the funnel” leads, i.e., people who are already looking for the product or service that you offer. 

Problems SEO will solve for you: 

  • Your yoga studio is not showing up for the most important search terms in your area (e.g. yoga near me).
  • You have invested time and money into a website that is not serving your business as it could.
  • Of all the digital marketing advice out there, it can be hard to know which strategies will serve your studio, offer the best return on time, energy, and money investment. 

Important yoga studio keywords: 

These keywords are ones you should be trying to rank for. This means creating blog posts and content on your website that makes use of the following phrases (if they are relevant to the products you are offering): 

  • Yoga “your city”
  • Yoga studio “your city”
  • Hot yoga “your city”
  • Yoga classes “your city”
  • Yoga teacher training “your city”

It’s also useful to use Google Keyword Planner so that you can find even more specific keywords that are relevant for your business, and that people are searching for. 

Local SEO for businesses with 1 location vs. multiple locations

  • Multiple locations should have a separate listing for each location on: 
    • Google My Business (GMB) & Yelp
    • Website (a page for each location with keywords linked on the homepage)
    • All directories and citations

Google My Business optimization

Google My Business is important as it’s how you will show up in local searches most of the time. It’s important to be clear about what you do, how to get in contact, and where you are located. It’s also how you will show up in Google Maps. 

It’s also where people will leave reviews and give you a star rating – this is crucial as many people read reviews before making a commitment to visit a business. 

It would be best if you made sure that the words “yoga studio” are amongst other relevant keywords in your description. Make sure your operating hours (and holiday hours) are fully updated in GMB and add your contactable hours too. Add a link to your website so that visitors are able to head straight to your website for more information. 

Be sure to upload photos/videos of your location and photos of yoga taking place. This will give people a good idea of what they can expect when they get to you. 

On-site SEO

Implementing the following could greatly impact your rankings in SEO if gone about in the correct way: 

  • Keywords on homepage
  • Meta title/descriptions
  • Prominently display reviews
  • Locations pages
  • Pages for each service/type of yoga (with keywords)
  • Google CID link in the footer (your GMB profile)
  • Google Map imbed
  • Optimize your site speed
  • Image optimization (compress, resize, and add alt tags)

Tracking and measuring success

You can use the following tools to track your SEO performance in SERPs (search engine results pages). Some of these tools give you insights about the users visiting your site, while others track the performance of pages and keywords. 

  • Google Analytics
  • Google Search Console 
  • Google My Business stats
  • If you redirect to a “thank you” page every time you make a sale, you’ll be able to easily track the number of sales

SEO optimization for your yoga business

It’s important to realize that SEO is playing the long game. There may not be results overnight. In fact, it may take three or four months of consistent hard work before you actually see results – but when those results come, they are there to stay. SEO results don’t disappear once you stop putting money into them (much like many other marketing tactics i.e social media, PPC, etc.) 

Are you ready to tackle the job of implementing local SEO tactics on your yoga studio website? 

If so, book your free strategy session with the Yogapreneur Collective here!

How to Curate Your Yogi Client Experience | In-Person & Online

How to Curate Your Yogi Client Experience | In-Person & Online

Creating a powerful client experience is what differentiates you in the marketplace. It’s the one thing that can keep your clients coming back, ensuring you retain your yogis for as long as possible. 

It also makes fans out of your clients. If they are singing your praises to their friends and family, they are unconsciously giving your business referrals – which is ultimately what you need to expand and grow your business. 

As a Yogapreneur, what you are selling is a yoga experience, rather than a yoga class. In the digital era, yogis can consume the ‘product’ of a yoga class pretty much anywhere at any time with its easy availability online. So the yoga experience is what becomes important at your yoga studio. 

Creating an SOP (standard operating procedure) for client experience

Most studios don’t have a defined SOP or strategy for their client experience. This happens when a Yogapreneur forgets what it’s like to be a new yoga student. 

When you have a standard procedure written out, you can refine it and change it as you realize certain aspects of it aren’t working as well as you’d hoped. It also allows you to train your team and yoga instructors more easily as they know exactly what procedure they’re expected to adhere to. 

A lack of definition in the experience leaves the team confused and unmotivated, it also underwhelms your clients. If you as the Yogapreneur are not actively curating the experience you want your clients to have, it will curate itself – and it might not be the experience you intended it to be. 

What should be included in your experience SOP?

Your SOP should include the experience people are having IRL, online, as well as on VOD. You’re no longer just trying to create a good experience in the studio, but every touchpoint in the client journey. 

Best practices for curating your client experience (in-studio, live stream, and VOD classes)

  • Look for any inconsistencies across all class platforms (is there an element to your experience that is in-studio, but not on VOD, etc.)
  • Check to see if teachers are consistent in their teaching practices across all class platforms (make sure that teachers are engaging with clients on the VOD platforms). 
  • Outline expectations of how classes should be run.
  • Monitor whether or not teachers are following the protocols.
  • Engaging with ALL clients. 
  • Treating all clients equally, not focusing on one type of client. 
  • Helping all clients get the best possible class experience. 
  • Is it congruent with current societal norms and events? 
  • Identify any potential “hot” buttons and make an action plan to fix them.
  • Have someone from outside your organization take the class (in-studio, online, and VOD) and give feedback on their experience. 

Review your physical space 

Your physical space is an important aspect of the experience for both in-studio clients and ones online. 

How does it look? 

What is the first thing that people see when they walk into your studio or start watching the video online? Is it pleasing to them, and is it memorable? These things play an important role in whether or not clients come back. 

How does it smell? 

This one would only be important for your in-studio clients. How does the studio smell? Are there any strange odors drifting about? It’s important to be mindful of the scent of your studio. Use scents that are as natural as possible to avoid any kind of scent sensitivity. Creating a signature scent for your studio also makes it a more memorable experience. 

What do you hear? 

It’s important to match the sound to the vibe of the studio or the type of class being taught. This is just as important in the lobby as it is in the actual class. You want to set the ambiance from the moment your yoga clients step through the front door. If you haven’t already, it would be worth investing in a music license in order to play the music that REALLY suits your studio, as opposed to opting for free music, which might not be as suitable. 

Identify any areas of improvement and make an action plan to fix them!

Analyze your studio. It sometimes helps to get someone to attend a class that isn’t a part of your organization to analyze the experience they have at your studio. Ask them to consider every point of touch they have with your business along the journey. From first connecting with you online, to taking a VOD class, and their in-studio experience. 

Having this outsider’s perspective is absolutely invaluable as they will analyze aspects of your business that you may never have thought to do yourself. If you are wanting to retain customers over a long period of time, ensuring your client experience is faultless is the very first step. 

Creating a memorable experience for your yogis is exactly what you need to be doing to keep them coming back for more! Book your free strategy session to get next-level advice on how you can curate an awesome client experience and improve retention in your studio.

Update Your Yoga Pricing for the Digital Era

Update Your Yoga Pricing for the Digital Era

Like it or not, your business has had to change as it has moved into the digital era. To keep winning in the yoga space, your pricing strategy will need to change as well. Every Yogapreneur wants to run a successful yoga studio that is capable of changing people’s lives for the better. But if your pricing is “off”, it can get in the way of your sales, and ultimately achieving your dreams. 

In order to keep up with the times, you’ll need to optimize your pricing strategy for the digital era so that your pricing works for your business, instead of against it. 

Moving your yoga business into the digital era

Even before the pandemic, we were moving into the digital era, so most businesses had to rely on their digital offerings because of restrictions and lockdowns. This includes yoga businesses too.

Whether or not your yoga business has digital offerings, the eyes of your audience are on the digital space more than ever before. So the way you communicate your offerings and pricing has to be done in the right way, both online and in-person. 

Your business can now have 2-3 different product lines: 

  • In-person
  • Livestream
  • VOD (video on demand)

It’s important to get clear about the purpose that each product serves. This will help you to price them, sell more yoga, make more $$, and ultimately, change more lives. After all, that should be the main goal of any yoga studio. 

In-person classes

In-person classes are generally the main product line of a yoga studio. You should aim to keep the pricing structure of your in-person classes fairly simple and easy to understand. 

There should be minimal options, making choosing one an easy thing to do – rather than overwhelming potential students with too many options, they simply decide to choose none. Your in-person classes should be the keystone of your goal membership i.e. your number one bestseller and the ultimate goal for any client. 

Livestream

Livestream is generally thought of as a complementary product. It helps to increase the perceived value of a goal membership. Your all-inclusive membership should include this offering and can be combined with VOD for clients who would like to sign up for your online membership. 

While Livestream is a valuable added extra, it’s not generally a keystone offering. 

VOD (video on demand)

VOD can be a complimentary added extra or a product that acts as a stand-alone. It is also a huge value add for those who opt for your goal membership (all-access membership). It gives you the opportunity to down-sell or upsell as needed – if someone can’t afford your goal membership, suggest your online membership. 

VOD should be part of your retention strategy. Rather than losing members during tough times, simply downgrade their membership until they can afford to be an all-access member once again. Video on demand is a great product to combine with your live stream to create an “online membership”. 

Why is it time to optimize your pricing?

Your yoga studio more than likely has a few members that are still paying “legacy rates”. These were rates that were implemented before the pandemic hit. Optimizing your pricing now is important to survive as a yoga studio, you need everyone to be paying you what your product is worth. 

Most people are buying online before their first class. This gives you the opportunity to tell them what your goal is for them (becoming an all-access member) and allows you to be upfront about what your different products cost. 

With the costs of running a yoga studio every year increasing, it’s important that you are making sure that you are covering those costs by increasing your prices. Inflation also plays a huge part in this. 

If your studio is running at a decreased capacity (or may have to during the future because of lockdowns), you need to make sure that you are still earning the right amount per session – which does lead to an increase in the cost per class. 

Old pricing principles that still apply today

  • People don’t buy your pricing, they are buying the benefits that your product offers
  • Your pricing should promote the behavior you want – a regular yoga practice
  • Don’t compete with yourself (having too many options, or options that are too close together in price)
  • Competing with your competitors based on price is a “race to the bottom” – you should rather be competing with the value and experience that you provide
  • Value wins over price
  • Policies and terms are often more important factors than price – people will often opt for the option that allows for less commitment, even if it comes at a higher price
  • You should have significant jumps in “price per class” – this aids in not competing with yourself (your goal membership or all-access pass should offer the best price per class rate and this should be made clear to your clients)
  • Avoid analysis paralysis – try not to present too many options. People will not purchase anything or will opt for the lowest commitment option simply because they’re overwhelmed!
  • Funnel toward 1 option per client group, with a maximum of 7 pricing options (even less is better)

Out of the box ideas that fit in the digital era

  • Sell drop-ins (Livestream) – while this is not optimal for creating new clients, it might help your members to practice more regularly when they can’t make it to the studio 
  • Low monthly subscription w/ self-cancellation for VOD members – to keep students who move out of the area, or gain members in a different geographical area
  • Self-cancellation – less admin (easy for member and studio)
  • Market to outside your geographical area (VOD and Livestream)
  • Weekly memberships – to create flexibility and allow new clients to test out your studio
  • Eliminate everything but memberships – if you are looking to streamline your business
  • Direct to autopay – you could offer a discounted first month
  • Annual autopay for a discounted monthly rate
  • Credit-based system – purchasing credits that can be used to pay for classes or watch online for fewer credits (this allows you to charge more for classes that are often busy and less for classes that tend to be quiet)

Optimizing your pricing for the digital era

While you may think that the digital era means the death of the all-access membership (because those members are paying so little per class), that doesn’t necessarily need to be the case. As long as you are pricing it correctly. Members shouldn’t be paying any less than $10 per class (absolute minimum) – if you start working with this figure, your studio should still be able to run optimally. 

The digital era does require Yogapreneurs to reanalyze their pricing structure to make sure that it still makes sense for the times. Ideally, you want to make sure your business is profitable while still offering great value to your members!  Need some expert advice on how to optimize and update your pricing? Book a free strategy session here!

Creating a Powerful Rewards Program for Yoga Studios

Creating a Powerful Rewards Program for Yoga Studios

Not every yoga studio has a rewards program. In fact, the feature is largely untapped in the yoga community. Being a leader in creating a rewards program for your yoga studio will not just benefit your yogis, but it will benefit your studio as well. 

If lifelong fans of your yoga studio are what you’re after, then implementing a rewards program is a fantastic idea. This is everything you need to know about why you should implement a rewards program, and how you should go about doing it. Ready Yogapreneurs? 

Why do I need a rewards program for my yoga studio? 

Rewards programs work because they build client loyalty. Clients that feel that they are getting something back, tend to spend more money with the company that they are getting rewards from. 

Rewards programs also help to build brand awareness within your local community – where you are located. And they increase retention. If a client is already getting rewards from your yoga studio, it would be more difficult for them to uproot and head to a different yoga studio. It all comes down to customer loyalty. 

Rewards programs are a source of lead generation. If someone is looking to sign up at a yoga studio and has seen that they can get some kind of reward for going to yours, that’s the studio that they’ll choose. The studio that seems to value them the most. 

Rewards programs are also fun, they gamify everyday life for both your clients and yourself!

What kind of rewards should you offer? 

There are many kinds of rewards that you could offer to your client base. These are a few that you should consider: 

  • Points redeemable for purchases
  • Free gifts
  • Discounts
  • Access to special sales or early access to products
  • Points for referrals
  • Points for reviews or posting on social media

When choosing the type of reward that you want to offer, make sure it is something that aligns with your mission statement. And that it is something that compliments your core belief system. 

What actions would you like to reward? 

It’s important that your rewards program encourages the action you would like to see your clients make more of. If frequent visits to the studio are important, that’s what you should reward. But if you’re looking for more clients, then rewarding referrals might be a little more beneficial. These are some actions that you could be rewarding: 

  • Practice frequency 
  • Membership
  • Referrals
  • Making a purchase over a certain dollar amount
  • Buying a specific brand or product
  • Practicing at a slow time of day
  • Mentioning your product or service on social media

What’s important is that you create FOMO around missing out on the rewards that you have to offer. Make your clients want to be a part of it. 

Decide how you will track the rewards

You’ll then need to decide how you’re going to track the rewards or the points being accumulated by your yogis. This can be done in a number of ways, including: 

  • Manually
  • Within your business software
  • Through 3rd party vendors 
    • Perkville
    • Referrizer

Although using a 3rd party comes at an additional cost, it often pays for itself, especially if you are giving rewards to your clients for bringing in referrals. Many of the 3rd party programs also give you a step-by-step guide on how to roll out your rewards program. 

The art of gift-ology

The point of the gifts you are giving needs to be heartfelt and authentic. It’s important to think about the kind of gifts that your clients would want, rather than the gifts you’d like to give them. So giving away gifts with your branding on them might not go down as well as you thought it might. 

What does gift-ology achieve? 

Giving your yogis gifts for taking action builds client engagement and creates raving fans! Why is that important? Fans talk about the thing that they are passionate about enthusiastically with the people they know and love. This means that they are getting the name of your business out there, and giving you 5-star reviews IRL. 

Giving your clients rewards or gifts increases client retention. Nobody wants to leave a yoga studio that is actually rewarding them for their attendance, loyalty, and referrals. Everybody wants to get something back, and being the yoga studio that gives back will get you ahead in the game. 

Keeping clients engaged over the long hall creates lifelong customers. This means a reliable monthly income for your studio. What more could any Yogapreneur ask for? 

Setting up a yoga studio rewards program

Now that you know why and how you should go about setting up your yoga studio rewards program, it’s time to take action. Get started with gifting your yogis for their loyalty and you’ll see the returns tenfold. If you need help getting your rewards program off the ground, book a free strategy session and get one of our experienced Yogapreneur coaches for a little guidance!

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“The YC helped me amplify my community impact by inspiring people with my story”

“The YC helped me amplify my community impact by inspiring people with my story”

We’ve discussed the power of storytelling – your story is IMPORTANT! It draws people in and gives them something to relate to. Your story can create a shared experience for your clients. 

So how do you write your story? Create a lengthy testimonial from childhood to now? Describe all your milestones and yoga knowledge? NO! This would be a cool idea for a book, but not attracting clients to your studio.

Truth → Your story needs purpose

Tip #1:  Decide on your studio’s primary focus

Do you want to focus on healing? A place of stress relief? An oasis to get away and recharge? Your studio may do all of these things, but you can’t market all of them at once – choose what’s most important to you.

This will draw in the people who are most excited about your studio. If they can relate to your problem, and want your solution – it will result in a sale for you and satisfaction for the client. That’s how you make brand evangelists. 

Truth → Casting a wide net isn’t effective in your business

Tip #2: Connect your story to the atmosphere of your studio

I have an example for you: one of the Yogapreneur Collective members had a great story of how she came into yoga. 

After years of back pain, Robin tried Bikram yoga to help with the pain. Through a long journey, she experienced healing and transformation – inspiring her to open her studio.

Robin joined the YC because she wanted ideas of how to grow her business.

Here I found tools to innovate, help others, and grow my business”

Robin Brace, True Bikram Yoga

We encouraged her to lean into her original story but focus on the healing aspect. After aligning her marketing with her desired atmosphere, Robin saw a boost in business.

“The YC helped me amplify my community impact by inspiring people with my story”

Robin Brace, True Bikram Yoga

Instead of trying to cast a wide net to include everyone, she gave her story purpose and saw success. She attracted the people most aligned with her studio’s focus on healing.

Truth →Your story needs a transformation

Tip #3: Format your story: Problem → Solution → Transformation

Now that you have your story in mind, split it up into this format!

Describe the problem you faced. This should be somewhat detailed and very relatable. We are humans! We naturally want to relate to other humans. 

Next, transition into your solution – spoiler alert, it’s yoga. This is where you get to be creative. Your solution should align with the atmosphere you picked for the target audience (healing, peace, escape, spirituality, etc). 

Express what you were feeling – be REAL. The reader will appreciate your vulnerability. They won’t just see you as the owner, they will feel connected to you. 

The last part of your story should highlight your transformation. “ I went from _____ to _____”. Again – be detailed and real. The more you lean into this, the more effective your story can be.

Tip #4: YOU GOT THIS! Go crush it!

It’s fun to talk and think about your story, but you need to take action. It can be scary to put your story out there – I get it. 

Don’t let fear hold you back from making a boss marketing move to draw in clients. As a business owner, it’s important to keep an open mind, try new things, and stay relevant. 

Truth → There’s no need to do this alone

If you are hesitant to start, It’s OK! I can help you curate your story. Even if you don’t think your yoga experience is marketable, I’m sure it is! Join me and the YC – we’ll help you market your story and amp up community interest. 

Let’s build your testimony! For help reaching your community with your story – and boosting your sales, join a FREE Strategy Session with me.

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“I care for myself, feel aligned, and still pay the bills.”

I care for myself, feel aligned, and still pay the bills.

Have you been crushing it lately? Or are you spending too much time working on things you hate…  

You need time to practice. Or else you’ll feel drained – taking away from the passion you once had to open your business in the first place. 

Owning a business means you never have enough time. Even when the money is great – it can be a never-ending challenge. As the business owner, you take on all the risks – including the stress that comes with it.

Sometimes it’s hard to find time for yourself. When you’re putting every ounce of effort into running your studio, it can feel like self-care is on the back burner. The lack of practice can leave you feeling off-balance. Use yoga to keep yourself grounded.

Truth → If you’re losing your passion, you need to make a change

Sometimes the money isn’t enough to keep you going. You need a sense of normalcy again. A regular work schedule, more time for your family, and more time for yourself.

You’re not the only one who gets overwhelmed by their yoga business. Many in the Yogapreneur Collective felt this way too. Nathalie came to me exhausted and ready to make a change. 

She spent decades building her knowledge about yoga and running a business. She traveled from L.A to India, immersing herself in the culture. When she built up the courage to open a studio, things went great. Her brand and studio grew – she was successful. As she got older, her feelings changed about her studio. 

“When I hit my 40s I realized I need freedom to travel and practice yoga myself”

Nathalie Croix, nathaliecroix.com

Lack of self-care left her feeling disconnected and unstable. Nathalie met with me and brainstormed with the YC about how to redesign her brand to fit the life she wanted. 

Truth → There are options to change your business

“We shifted my brand to be completely online… I care for myself, feel aligned, and still pay the bills.”

Nathalie Croix, nathaliecroix.com

The key to Nathalie’s success was finding creative solutions to balance profitability and freedom. She invested time and energy into building her online clients and services but freed up time later.

Nathalie thought she’d be sad to see her in-person studio go, but she found it was exactly what she needed. Her career still involves her passion, and she doesn’t have to compromise her self-care. 

Truth → YOU have the power to find work-life balance

Getting lost in the stress of running a business doesn’t have to be your “normal”. If you find yourself drowning in work, we can make changes to get you on the path to work/life balance.  

Nathalie is just one example – there are many ways to realign your studio. Change doesn’t have to mean selling your studio and transitioning to fully online. That’s just the solution we came up with for her needs – your needs could be totally different.

Maybe your change is creating systems to better manage your tasks. It could be scaling back your class schedule and leaning into marketing your most profitable services. The possibilities are endless.

Unsure how to change your business to lighten your load? Join the YC for a community of other yoga business owners like you. We ask questions, give advice, and learn new ways to find freedom and maintain (or increase!) profitability. Get on the path to less stress and more time for your practice!

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