Josh Biro is the founder of The Yogapreneur Collective, and head coach at Nomad Business coaching, a consulting company that helps yoga studio owners systematize their businesses for more profit and peace of mind. He is one of the most sought-after business coaches in the yoga industry, and is obsessed with studying the difference between studio owners who are killing it, and those who are just getting by.

Josh lives nomadically, and is currently stationed in Sayulita with his family. He loves surfing, downhill biking, and yoga (obvi).

Perhaps above all, Josh thrives on the satisfaction of knowing that he’s helped a do-good entrepreneur have more time to themselves, more money to affect change, and ultimately, more freedom to live the lives they want to live.


I always get a kick out of website owners who write their bios in the third person when they’re really just writing about themselves.

“Josh Biro has messy hair, loves beer, and says ‘fuck’ a lot.”

As much as I love commonplace internet practices (just kidding, I do NOT love common internet practices) I feel like I want this to read more like a letter to a friend, than some lame bio on a tired website.

Because really, that’s essentially what this is: a letter to a friend.

Three reasons you should NOT be in

The Yogapreneur Collective

As you’re a new friend, I want you to know right up front why you should potentially NOT bother with The Yogapreneur Collective:

1. You’re looking for a get-rich-quick scheme, or you just want someone to do the work for you.

I help studio owners build sustainable businesses that will stand the test of time, and produce thriving communities, packed classes, and consistent profits.

Clients have approached me who want help in generating a million bucks in annual revenue using any means necessary. While I can certainly help you work towards the million-dollar mark in your business if that’s realistic for you, I focus on the long-game rather than some quick-fix, arbitrary number.

I’ll work with you closely to help you realize your goals, which often means helping you see the clear path forward, while you dodge all the things trying to eat up your time and energy.

My point is, making your business insanely profitable, fun, and sustainably successful is a process that takes time.

Much less time – by the way – if you join the YC.

A yoga studio is not a get-rich-quick kinda business. I’m sure you know this. It can provide you with an excellent revenue stream, and an amazing, fulfilling lifestyle, but doing whatever it takes to hit pie-in-the-sky revenue goals just isn’t my style.

So if you want to subsist on last-minute sales to drive up your numbers at the end of the month, that’s pretty much the opposite of what I’m about. Probably best to find another coach.

2. You’re “not into the numbers”, you “don’t like marketing”, or you “don’t believe in selling”

One of the foundations of our business practices is teaching clients how to use a KPI, which stands for “Key Performance Indicator”.

It’s a spreadsheet (we give you a template, don’t worry) where you track key weekly and monthly metrics in your business such as new students, class sales, retail sales, student retention, monthly auto-pays, and attendance.

This is the single best way to monitor – and encourage – the growth in your business that you will experience when you start employing our practices.

Numbers don’t lie – they aren’t emotional or opinion based – they’re just facts. Knowing them and using them properly is a simple must in the best business practices of kick ass yoga studio operations.

When we sit down and look at your numbers, it becomes way easier to create a clear priorities list and strategy to move forward.

This not only helps us get you moving in the right direction fast, and have a real tracking system to see the change with, but is really helps reduce stress!

This will often be the focus of our coaching calls, and the basis for my recommendations for your next steps. By focusing on increasing specific numbers, we can get you headed in the right direction.

Specificity is everything, and if you’re not into it, you won’t be into The YC.

3. If you’re looking for a catch-all solution, look elsewhere

While there are definitely best practices and habits that nurture success and sales, there is simply no one-size-fits-all solution to any business, not to mention a yoga studio.

If you want your studio to be the best it can be, you’ve got to be open to testing, exploring, and testing some more. What works for one studio will not necessarily work for another. And as much as I can help you determine what’s next, and what your key focus is, you will always learn best by implementing.

Ideas are shit. Launching is everything. And the only way to tell what’s going to work is to work it.

If you don’t want to do that work, your money will be better spent on a nice pair of yoga tights.

Meet the team


Vicki [Yoga Biz Coach]

Hi I’m Vicki, I’m a yogi, yoga teacher and studio owner, and also a yoga business coach for Nomad Business Coaching. Originally from Sweden, I now own a hot yoga studio in Leeds, in the UK. After almost ten years in the wellness business I know first hand how hard it can be to build, manage and run a yoga studio, especially if you try to also juggle family commitments. My two children are now teenagers, and after years of running myself ragged I have gradually reached a point where owning the studio is a source of pride and joy, rather than one of stress and anguish.

I have a deep understanding for how important it is for all studio owners to find that balance in life, and how agonizing life can be before you reach that point. After successfully applying all aspects of the Yogapreneur Method to my own studio, I can help you disentangle the mess, put structures in place and find the confidence you need, to step into your power as the awesome and care-free studio owner you can be. I believe studio ownership should be a source of joy and fulfillment.

Kay [Yoga Biz Coach]

Hi! I’m Kay, and I’m a coach here at Nomad Business Coaching. When my husband and I opened our hot yoga school in 2015, we were deep in debt with a baby on the way, fistfuls of dreams and… not much of an idea what we were getting into! It wasn’t until we met Josh and Jenna that our little studio started becoming truly successful- even beyond what we’d ever imagined.

Within 3 years of meeting Josh and Jenna, we quadrupled our membership and went from using our personal funds to cover the studio expenses (not recommended!) to supporting a family of 4, organic groceries and all. We didn’t even work 85-hour days anymore, because we had a well-trained staff and systems that ran smoothly without us there.

Fast-forward a minute and we’ve transitioned our business completely online in order to follow our dream of moving abroad! We now live in Mexico, where I practice yoga daily, have adventures with my kids, run our virtual “studio” from a hammock, and give my heart to supporting yogapreneurs like you.

Josh has said and I totally agree: “If the owner burns out, everything goes to shit.” I get it because I’ve been there: it’s really hard not to burn out when you’re making it up as you go, without a guide or a support system! I also know that's not how it has to be.

The philosophy, principles and best practices we teach at Nomad Business Coaching offer you the power to turn all that around. That’s why I’m over the moon to be a part of this team! I’m looking forward to being in your corner as you grow your business into an asset that not only transforms the lives of your students, but also makes you love your own life so much more.


Terri [Yoga Biz Coach]

Hello! I’m Terri, I’m a coach here at the YC. With deep roots in Retail and Corporate America, I bring a unique and profit-centric entrepreneurial spirit to the Nomad Business Coaching team. Clients can expect a high energy, no excuses motivational coach who will help to identify challenges and build a path to solutions. I lend my 30+ years of professional experience, including being a successful Yoga Studio owner from 2015 – 2020, at which time I was able to successfully navigate the profitable studio sale during the pandemic.

Those planning studio reopenings will reap the benefits of my early adoption of on-demand and video library offerings to maximize a hybrid platform and develop strategies to successfully bring students back to the studio. I’ve been recognized by Perkville Rewards Program as a power user with an emphasis on strengthening client connections and brand loyalty through rewards platforms. I’m a Certified Mindbody Business Coach who can bring your studio the benefit of my vast experience with email/text drip marketing campaign planning, retail selection and display optimization, and pricing review and simplification based on the Paradox of Choice philosophy. In addition, Mindbody subscribers can rely on my expertise to unlock the potential of the Mindbody platform to leverage notifications, client profiles, reporting functions, retail stock management and service categories.

I’m a native Californian and a graduate of UC Santa Barbara, with a Bachelor of Arts Degree in Liberal Studies, and I’ve earned my Master of Arts in Organizational Management from the University of Phoenix. I’ve been a decorated sales professional with a Fortune 500 company prior to pursuing my passion for wellness and I hold numerous yoga teacher training certificates, including a 500-hour Hot 26 and 200-hour RYT. I was recognized by Mindbody with their Visionary Award in 2018 & 2019, and was a featured speaker at Mindbody’s Bold Conference in 2017. I currently reside in a suburb of Dayton, Ohio and am available to collaborate with clients throughout the US and beyond.

Jenna [lady in charge]

I’m Jenna, Josh’s better half, and his partner in crime, life, and business. I often exist behind the scenes of Nomad Business Coaching, responding to emails, brainstorming, and handling scheduling, but I think we all know that I’m the real brains behind the operation! Originally from Canada, we’ve been living nomadically with our 2 kids since 2016 and currently call Mexico home.

After we sold our successful studio and Josh told me, “I think we should start doing business coaching for yoga studios”, I thought: What do we have to offer that’s so special?

But when we started traveling full time and visiting studios on the ground, I was surprised by our ability to see their gaps and potential for growth right away. And I was astounded by Josh’s ability to so clearly communicate this to the studio owners and inspire them to take the steps to start fulfilling their true potential. I started to realize that we had just spent the last decade working on our own personal and business development and that we had something of value to share. And that sharing our experience and the strategies and resources we’ve developed was making a huge difference in the lives of other studio owners.

I feel like I’m a perfect example of so many of the studio owners out there. I became a yoga teacher because I knew I needed to practice every day to save my life, and I opened our studio with Josh to bring this product to my hometown. I would have taught incredible yoga classes and mentored amazing teachers, but without Josh’s influence in the business, I would never have mastered yoga studio marketing or Facebook ads, or pulled our KPI reports every month, or mastered staff management. But through working together and pooling our strengths, I’ve become just as passionate about yoga business as I am about practicing and teaching yoga.

Everything that Josh and I have done, we’ve done as a team. Even though Nomad Business Coaching was Josh’s vision, I’ve been involved from the beginning in strategizing content, organizing the online video library, creating templates, answering emails, making social media posts and brainstorming on your yoga business dilemmas.

When I’m not working for Nomad Business Coaching, you can find me practicing or teaching yoga (of course) or doing fitness classes, kid wrangling, surfing and hanging on the beach, or sometimes if I can find a quiet moment — reading a really good book or producing content for Nomad Yoga Family.

Mara [Social Wiz & Operations Ninja]

Hi, I'm Mara, the Operations Ninja and Social Media Wiz for the Yogapreneur Collective. I started working with Josh and Jenna almost a decade ago at their studio in Red Deer. They taught me everything you learn in the YC firsthand in their studio - I can still recite the sales lingo. I love to travel, and being able to work from anywhere. As new opportunities arose over the years, social media has grown into a passion for me. I’ve worked with One Fire Hot Yoga Festival and completed the Social Media Examiner Facebook Ads Summit, Facebook Ads Mastery, Facebook BluePrint, and Google Analytics course.

From working in a yoga studio for years, I understand the importance of community, a yoga practice, and the studio space and I wanted to be able to communicate that for studios online. As the Social Media Wiz for the YC, my business, Social Status helps yoga studios, just like yours thrive on social media using engagement-driven strategies and methods to help you become an authority in your community through Social Media management, audits, and Facebook and Google Advertising.

As the Operations Ninja, I keep things running smoothly in the YC, making sure our members are supported, and ensuring that all the behind-the-scenes YC goodies are flowing smoothly.

When I'm not working for the YC or Social Status, I love hitting my mat for a sweaty yoga class or jumping on a bike for a spin class. Aside from staying sweaty, you’ll find me spending quality time with my fiancé, friends, and family. I am a sucker for a good taco and tasty margarita and am always hunting for the best local flavors when I travel!

Connie [Yoga Biz Consultant + Website Designer]

Hello, I’m Connie! I’m a web designer, digital strategist & Certified MINDBODY Business Consultant from Nebraska. I help fitness and yoga studios tame the tech of studio ownership and make a name for themselves online. I design search engine optimized Squarespace websites that are easily found, easy to update and give your customers an amazing experience with your brand—both online and in the studio. Providing a clear, beautiful, and intentionally-designed client experience online is at the core of everything I do.

From the moment I took on my first yoga studio client in 2014, I fell in love with the industry and the hard-working, passionate folks who open and run studios. Since then, I’ve taught workshops at Yoga Journal events, presented at MINDBODY University and worked with amazing studios across the country (and beyond!) I’m thrilled to join the Nomad team to bring my experience with websites and scheduling software integrations to the Yogapreneur Collective.

When I’m not strategizing with clients, you’ll find me running my 4 boys around to a variety of sporting events, laughing at my husband’s (corny) jokes or searching my audible app for the next best historical fiction novel.

Molly [Client Relations Hero]

I’m Molly and I’m the Client Relations Manager for the Yogapreneur Collective. I’ve taught yoga for over 20 years and I owned a hot yoga studio in Pennsylvania for 6 of those years. I sold the studio, moved to Oregon and still get to do what I’m passionate about everyday: help yoga studios owners grow their businesses and have more time to do the things they love!

There are so many materials in the YC it can be hard to know where to start… but don’t worry I can help! You can schedule an orientation with me and I’ll guide you in the right direction. I’ve worked side by side with the coaches here and know all of our strategies and methods inside and out.

There are no stupid questions, so ask away! Need help with staff management? I can show you which webinar to watch. Can’t find an example of a teacher contract? I’ll show you where our documents are stored in the group. Need to rebrand your studio? I can recommend a coach who’s an expert at rebranding. I want to set you up for success and see your studio grow and change more lives. Less stress—more success! Book a call with me to take the first step on your path to having a kick-ass studio!!!