Josh Biro is the founder of The Yogapreneur Collective, and head coach at Nomad Business coaching, a consulting company that helps yoga studio owners systematize their businesses for more profit and peace of mind. He is one of the most sought-after business coaches in the yoga industry, and is obsessed with studying the difference between studio owners who are killing it, and those who are just getting by.

Josh lives nomadically, and is currently stationed in Sayulita with his family. He loves surfing, downhill biking, and yoga (obvi).

Perhaps above all, Josh thrives on the satisfaction of knowing that he’s helped a do-good entrepreneur have more time to themselves, more money to affect change, and ultimately, more freedom to live the lives they want to live.


I always get a kick out of website owners who write their bios in the third person when they’re really just writing about themselves.

“Josh Biro has messy hair, loves beer, and says ‘fuck’ a lot.”

As much as I love commonplace internet practices (just kidding, I do NOT love common internet practices) I feel like I want this to read more like a letter to a friend, than some lame bio on a tired website.

Because really, that’s essentially what this is: a letter to a friend.

Three reasons you should NOT be in

The Yogapreneur Collective

As you’re a new friend, I want you to know right up front why you should potentially NOT bother with The Yogapreneur Collective:

1. You’re looking for a get-rich-quick scheme, or you just want someone to do the work for you.

I help studio owners build sustainable businesses that will stand the test of time, and produce thriving communities, packed classes, and consistent profits.

Clients have approached me who want help in generating a million bucks in annual revenue using any means necessary. While I can certainly help you work towards the million-dollar mark in your business if that’s realistic for you, I focus on the long-game rather than some quick-fix, arbitrary number.

I’ll work with you closely to help you realize your goals, which often means helping you see the clear path forward, while you dodge all the things trying to eat up your time and energy.

My point is, making your business insanely profitable, fun, and sustainably successful is a process that takes time.

Much less time – by the way – if you join the YC.

A yoga studio is not a get-rich-quick kinda business. I’m sure you know this. It can provide you with an excellent revenue stream, and an amazing, fulfilling lifestyle, but doing whatever it takes to hit pie-in-the-sky revenue goals just isn’t my style.

So if you want to subsist on last-minute sales to drive up your numbers at the end of the month, that’s pretty much the opposite of what I’m about. Probably best to find another coach.

2. You’re “not into the numbers”, you “don’t like marketing”, or you “don’t believe in selling”

One of the foundations of our business practices is teaching clients how to use a KPI, which stands for “Key Performance Indicator”.

It’s a spreadsheet (we give you a template, don’t worry) where you track key weekly and monthly metrics in your business such as new students, class sales, retail sales, student retention, monthly auto-pays, and attendance.

This is the single best way to monitor – and encourage – the growth in your business that you will experience when you start employing our practices.

Numbers don’t lie – they aren’t emotional or opinion based – they’re just facts. Knowing them and using them properly is a simple must in the best business practices of kick ass yoga studio operations.

When we sit down and look at your numbers, it becomes way easier to create a clear priorities list and strategy to move forward.

This not only helps us get you moving in the right direction fast, and have a real tracking system to see the change with, but is really helps reduce stress!

This will often be the focus of our coaching calls, and the basis for my recommendations for your next steps. By focusing on increasing specific numbers, we can get you headed in the right direction.

Specificity is everything, and if you’re not into it, you won’t be into The YC.

3. If you’re looking for a catch-all solution, look elsewhere

While there are definitely best practices and habits that nurture success and sales, there is simply no one-size-fits-all solution to any business, not to mention a yoga studio.

If you want your studio to be the best it can be, you’ve got to be open to testing, exploring, and testing some more. What works for one studio will not necessarily work for another. And as much as I can help you determine what’s next, and what your key focus is, you will always learn best by implementing.

Ideas are shit. Launching is everything. And the only way to tell what’s going to work is to work it.

If you don’t want to do that work, your money will be better spent on a nice pair of yoga tights.

Meet the team

Jenna [lady in charge]

I’m Jenna, Josh’s better half, and his partner in crime, life, and business. I often exist behind the scenes of Nomad Business Coaching, responding to emails, brainstorming, and handling scheduling, but I think we all know that I’m the real brains behind the operation! Originally from Canada, we’ve been living nomadically with our 2 kids since 2016 and currently call Mexico home.

After we sold our successful studio and Josh told me, “I think we should start doing business coaching for yoga studios”, I thought: What do we have to offer that’s so special?

But when we started traveling full time and visiting studios on the ground, I was surprised by our ability to see their gaps and potential for growth right away. And I was astounded by Josh’s ability to so clearly communicate this to the studio owners and inspire them to take the steps to start fulfilling their true potential. I started to realize that we had just spent the last decade working on our own personal and business development and that we had something of value to share. And that sharing our experience and the strategies and resources we’ve developed was making a huge difference in the lives of other studio owners.

I feel like I’m a perfect example of so many of the studio owners out there. I became a yoga teacher because I knew I needed to practice every day to save my life, and I opened our studio with Josh to bring this product to my hometown. I would have taught incredible yoga classes and mentored amazing teachers, but without Josh’s influence in the business, I would never have mastered yoga studio marketing or Facebook ads, or pulled our KPI reports every month, or mastered staff management. But through working together and pooling our strengths, I’ve become just as passionate about yoga business as I am about practicing and teaching yoga.

Everything that Josh and I have done, we’ve done as a team. Even though Nomad Business Coaching was Josh’s vision, I’ve been involved from the beginning in strategizing content, organizing the online video library, creating templates, answering emails, making social media posts and brainstorming on your yoga business dilemmas.

When I’m not working for Nomad Business Coaching, you can find me practicing or teaching yoga (of course) or doing fitness classes, kid wrangling, surfing and hanging on the beach, or sometimes if I can find a quiet moment — reading a really good book or producing content for Nomad Yoga Family.

Maria [Yoga Biz Consultant]

Hey! I'm Maria, and I'm wicked pumped to be part of the team!

I opened my yoga studio in my hometown of Natick, Massachusetts back in 2010, and I started working with Josh at the end of 2017... just a few months after my third baby was born. Right at that time, I was losing the passion and excitement I once had for my studio. I knew I needed to grow my business. The problem was, I didn't know how... until I met Josh.

I swear, the Yogapreneur Collective was made for me: actionable things I could do that created massive growth for my little business. And each of Josh's clients were experiencing the same growth, passion, and excitement as I was! The bottom line, in addition to improving it (ha!), is that all of these studio owners were reaching and helping more people, making huge impacts on their communities.

After joining the Yogapreneur Collective, I wondered how the heck I had ever functioned as a studio owner without this incredible community. I’ve realized how literally every studio in the world needs a coach in their corner. They need the Yogapreneur Collective. I'm here to help make that possible, so that studio owners can have the freedom, the finances, and the knowledge to truly love their lives.

I can't wait to help the tired mom studio owner create systems and hire staff to make things easier. I'm beyond excited to work with the owner who wants to create powerful blog posts and videos but just isn't sure where to start. And if you're an owner who thinks "sales" and "yoga" shouldn't be caught dead in the same sentence let alone in the same studio, I'd be honored to coach you on how soulful sales techniques will transform not only your business and your take home pay, but also you students' lives.

When I'm not doing all the yoga and yoga business things, you can find me on the golf course with my husband Ben. That is, of course, when we can get a babysitter! I love being outside, and I LOVE cheering on the Boston Red Sox. I have solid #momstrength which I'm pretty sure is technically defined as being able to teach a 6am yoga class and sell an annual membership after being woken up 18 different times the night before by three different kids.

I can’t wait to see you in the Collective!.

Catalina [Yoga Biz Consultant]

Hey there! I'm Catalina, and I love helping studios grow.

Your studio has a unique set of opportunities established by the culture and community you have created. My experience working with studios across the globe can help you unlock your ‘secret sauce’ to create strategies that leverage these opportunities and get you to your business goals.

I’m told I’m passionate and efficient – being from Argentina and growing up in Switzerland would probably explain this. As an avid fitness enthusiast and a certified STOTT Pilates Instructor, I draw from my experience and global best practices to help studio owners thrive.

Ensuring your business has the solid foundation to achieve your goals is key. As a Certified Mindbody Business Consultant, I can help you implement and track impactful solutions. My 10 years of experience in Marketing and instituting operational and cultural change at Fortune 500 companies across Europe allows me to provide clear frameworks that will improve your clients' experience and your studio’s bottom line.

Above all else, I believe in helping you connect to your core purpose to thrive and to enjoy the process. Not to get too deep on you here but jumping into the weeds with fellow business owners is my calling and I can’t wait to jump in there with you.

Connie [Yoga Biz Consultant + Website Designer]

Hello, I’m Connie! I’m a web designer, digital strategist & Certified MINDBODY Business Consultant from Nebraska. I help fitness and yoga studios tame the tech of studio ownership and make a name for themselves online. I design search engine optimized Squarespace websites that are easily found, easy to update and give your customers an amazing experience with your brand—both online and in the studio. Providing a clear, beautiful, and intentionally-designed client experience online is at the core of everything I do.

From the moment I took on my first yoga studio client in 2014, I fell in love with the industry and the hard-working, passionate folks who open and run studios. Since then, I’ve taught workshops at Yoga Journal events, presented at MINDBODY University and worked with amazing studios across the country (and beyond!) I’m thrilled to join the Nomad team to bring my experience with websites and scheduling software integrations to the Yogapreneur Collective.

When I’m not strategizing with clients, you’ll find me running my 4 boys around to a variety of sporting events, laughing at my husband’s (corny) jokes or searching my audible app for the next best historical fiction novel.

Mara [social wiz]

Hello! I’m Mara and I’m from Red Deer Alberta, Canada.

I’m so excited to be working with Josh’s team and the Yogapreneur Collective as your Social Media Wizard – Wiz for short, subtitle #secrethashtagninja.

Truth is, I got into Social Media while working with Josh and Jenna at their studio and I seemed to be the only staff member who knew what Facebook was and how to use it. It started out as a part time position for extra hours, and then I began to travel a lot and it’s been amazing to be able to build a business doing what I love, and being able to operate successfully from anywhere in the world!

From working in a yoga studio for years, I understand the importance of community, the practice, the studio space and everything that comes with the yoga world. I’ve worked directly under Josh, and have learned everything he’s implementing into your studios first hand – I can probably still recite our Intro special if I had to.

My business Social Status offers Social Media Management and audits, and having worked with successful studios, with One Fire Hot Yoga Festival and being a yoga practitioner myself, I specialize in the yoga industry, and I’m really excited to be a part of this team and work with everyone in the Yogapreneur Collective!

Molly [Client Relations Hero]

I’m Molly and I’m the Client Relations Manager for the Yogapreneur Collective. I’ve taught yoga for over 20 years and I owned a hot yoga studio in Pennsylvania for 6 of those years. I sold the studio, moved to Oregon and still get to do what I’m passionate about everyday: help yoga studios owners grow their businesses and have more time to do the things they love!

There are so many materials in the YC it can be hard to know where to start… but don’t worry I can help! You can schedule an orientation with me and I’ll guide you in the right direction. I’ve worked side by side with the coaches here and know all of our strategies and methods inside and out.

There are no stupid questions, so ask away! Need help with staff management? I can show you which webinar to watch. Can’t find an example of a teacher contract? I’ll show you where our documents are stored in the group. Need to rebrand your studio? I can recommend a coach who’s an expert at rebranding. I want to set you up for success and see your studio grow and change more lives. Less stress—more success! Book a call with me to take the first step on your path to having a kick-ass studio!!!

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