What is a Yogapreneur and Why You Should Aspire to Be One

Yogapreneur – does this (admittedly totally made up) word describe you?

Perhaps you’re new to the yoga industry, or are deep into it and considering your next move. Maybe you’ve always considered yourself an entrepreneur with a yoga studio, or a yogi that happens to have a yoga business. No matter where you fall in the wide world of yoga business ownership, you may be a yogapreneur. 

Where Does ‘Yogapreneur’ Come From?

At the Yogapreneur Collective, we get that being a yoga business owner is a fragile balance between making sure your business is profitable and making a difference in the lives of those you teach. Sometimes, it feels like you have to decide between being a yogi and being a businessperson. However, as a yogapreneur, this is not the case.

The definition of the word yoga comes from the Sanskrit word “Yuj”, which means to join, to yoke, or to unite. This means that absolutely everything is yoga, because it’s all interconnected. 

The definition of an entrepreneur is someone who takes great risks to set up a business in the hopes of becoming profitable. Being an entrepreneur is often thought of as a high-risk high-reward career move. It has its challenges, that’s why so few people venture down this path. But surely the path less traveled has a lot of undiscovered treasure along the way.

So, if we take those two ideas – yoga and entrepreneurship – and integrate them, we get you: a yogapreneur. As a yogapreneur, you bring these two complex ideas together seamlessly, integrating yogic ways into their everyday business practice to create something truly powerful for yourself and your community. When done correctly, the results are incredibly rewarding for both your bottom line and your soul.

There’s an infamous quote about entrepreneurs that says, “Being an entrepreneur is like choosing to get punched in the face every day but getting up to do it again because you believe in it”. Whether or not this is true, there’s no doubt that yogapreneurs take hits that traditional employees do not, yet they keep coming back for another try at making their business work. 

Yoga and Business Aren’t Separate From Each Other

When we talk about yogapreneurs, business and yoga come together as one. Rather than being two separate aspects of your company, they need to work together. At times, the work of a yogapreneur will be challenging, but by implementing yoga (union) into the business in a positive way, you can create something that is truly powerful – inspiring many others along the way. 

In order for your business to succeed, you need the yogi and the entrepreneur in you to work together. They need to co-exist in a way that allows them both to shine, playing to each other’s strengths in a harmonious way. This can only be done if you understand the intricacies of both roles that you need to play. Let us warn you, it won’t be easy, but it will be worth it. 


Dharma is a word that comes from Sanskrit, meaning “law or decree”. In Buddhism, it dictates what duties you need to fulfill in this lifetime. If you have an entrepreneurial spirit then it is something that you need to bite the bullet and go for! Never miss out on the opportunity to follow your path.

Combine your Dharma with your passion and you can create the life of your dreams – one that you dream of and strive for emphatically. 

However, being an entrepreneur is one thing. Being an entrepreneur in the yoga industry adds a level of specificity, and it is so much more than simply teaching yoga. As an entrepreneur in the yoga space, you want to be sure that you’re not simply creating a job for yourself, but creating a business that works for you.


Bringing the yogi in you into the business means you’re running a business with purpose, and you’re using ethical practices to do it. You’ll also make all business decisions in a heart-centered, yogic way: this will ensure union within your business. Yogapreneurship is a soul business – it means knowing that you’re consistently approaching your business in the way that most aligns with your practice and your beliefs.

Yogis consider the environment, their impact on it, and how their business can implement practices that not only minimize damage but help the environment and those around them. Being sensitive to your community is integral to your messaging, marketing, and impact.  

Yogis take time to meditate and reflect. This gives you the opportunity to see and fill your community’s needs around yoga, and create a holistic business that benefits those who make use of your services. When you see your ideal clients and their needs, it allows you to run your business sustainably, making waves well into the future.

Two Brains Coming Together: Yogi + Entrepreneur

Your yogi brain and your entrepreneurial brain need to come together, working together within the business. When making decisions, they need to check in with one another, making sure your decisions are both yogic as well as good for the business as a whole. 

If you’re making a decision and weighing your solution between both your yogi brain and entrepreneur brain, then it’s likely in alignment with your yoga business. Not only will it make your business a more profitable one, but it will be mutually beneficial for your lifestyle, your business, and your community.

So Why Should You Aspire to be a Yogapreneur?

Yogapreneurs are an incredible bunch. However, let’s be clear: being a yogapreneur is different from being a yoga business owner in a couple of ways. 

  • A yoga business owner is someone who has purchased or created a yoga business but might not be running their business in a yogic way. This means that they’re simply profit-driven. Profit is extremely important, but when your sole purpose is to return a profit, decision-making doesn’t include bringing your yoga practices to the table. 
  • Yogapreneurs are ‘why’ driven. They have a purpose for what they are doing and work to ensure that they are creating a business that jives with their personal needs. This means creating a business that doesn’t feel like a job. 
  • Being a yogapreneur is difficult, but it’s incredibly satisfying. It’s often going to be a challenge that requires you to check in with both your yoga and entrepreneur brain when making decisions. But this also means that you get to work from within your business, creating a product that you truly believe in. And isn’t that what everyone wants to achieve in their life?
  • Being purpose-driven, knowing what your business stands for, and sticking to your guns is what yogapreneurs are about. They don’t compromise on the things they believe in.

So, yogapreneur, are you ready to tackle the world of business in your own way, leveraging your Dharma to create a stellar impact and increase your profits?

In the Yogapreneur Collective, we help yoga businesses make more money and a larger impact through integral team development, sound systems, ethical sales, and community-oriented marketing.

If this sounds like what you need, we encourage you to join the Yogapreneur Collective. Yoga business ownership isn’t easy, but with a team of experienced coaches on your side, making sound business decisions has never been easier. You can breathe as easily as your students when you work with our team of Yogapreneur Method certified Business Coaches, learn from our community, and join us at our incredible Yoga Business Summits. 

Join hundreds of yogapreneurs, just like you in the Yogapreneur Collective right now.

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